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Better Advertising with BTR Media
by Destaney Wishon and Justin Nuckols
106 EPISODES
Feb 2024
Play for free
All Episodes
Is Retail Media Ready for AI Ads?
Destaney Wishon and Justin Nuckols
How Rhino USA Scaled from Amazon to Walmart
Destaney Wishon and Justin Nuckols
Retail Media is a Moving Target
Destaney Wishon and Justin Nuckols
The Foundation we Built in 2025
Destaney Wishon and Justin Nuckols
DSP Strategy in the AI Era
Destaney Wishon and Justin Nuckols
Inside the Retail Media Super Bowl
Destaney Wishon and Justin Nuckols
Stop Underspending During BFCM Lead In
Destaney Wishon and Justin Nuckols
How Hyperice Turns Awareness Into Amazon Sales
Destaney Wishon and Justin Nuckols
Bring Your Brand to Life on Amazon
Destaney Wishon and Justin Nuckols
Budgets, Buyers, and the Bigger Ecosystem
Destaney Wishon and Justin Nuckols
Your New Creative Coworker: Amazon’s Agentic Creative Studio
Destaney Wishon and Justin Nuckols
How Chubbies Broke the ROAS Addiction
Destaney Wishon and Justin Nuckols
What’s Working (and Why) for Lacoste on Amazon
Destaney Wishon and Justin Nuckols
Inside Amazon’s New Creative Studio
Destaney Wishon and Justin Nuckols
Connecting the Funnel with AMC
Destaney Wishon and Justin Nuckols
How to Uncover the Real Gaps in Your Retail Media Strategy
Destaney Wishon and Justin Nuckols
How Liquid Death Built Demand Everywhere
Destaney Wishon and Justin Nuckols
Creating Demand with Amazon DSP
Destaney Wishon and Justin Nuckols
How We Scale AMC, SQP, and Strategy
Destaney Wishon and Justin Nuckols
What it Takes to Build a Brand on Amazon
Destaney Wishon and Justin Nuckols
Creative Studio: AI, Video & What’s Ahead
Destaney Wishon and Justin Nuckols
How We Structure Campaigns at Scale
Destaney Wishon and Justin Nuckols
Four Pillars of Amazon: Supply Chain Strategy
Destaney Wishon and Justin Nuckols
Four Pillars of Amazon: Creative That Converts
Destaney Wishon and Justin Nuckols
Four Pillars of Amazon: Creating Demand
Destaney Wishon and Justin Nuckols
Four Pillars of Amazon: What Amazon Really Wants
Destaney Wishon and Justin Nuckols
The Right Retailer Isn't Always the Obvious One
Destaney Wishon and Justin Nuckols
Using Video to Improve Customer Engagement & Conversion
Destaney Wishon and Justin Nuckols
Launching a Niche Amazon Brand
Destaney Wishon and Justin Nuckols
Creating Brand Personality & Consumer Trust
Destaney Wishon and Justin Nuckols
Dissecting Amazon's Path to Purchase
Destaney Wishon and Justin Nuckols
Merging Brand Marketing with Performance Analytics
Destaney Wishon and Justin Nuckols
The Power of Non-Branded Strategy
Destaney Wishon and Justin Nuckols
Premium Brand Recommendations for Advertising
Destaney Wishon and Justin Nuckols
How to Unlock AMC's Potential
Destaney Wishon and Justin Nuckols
2025 Offsite Recap
Destaney Wishon and Justin Nuckols
The New B2B Placement Modifier
Destaney Wishon and Justin Nuckols
Bringing Retail Strategy to the Digital Shelf
Destaney Wishon and Justin Nuckols
2024 Highlights & 2025 Vision
Destaney Wishon and Justin Nuckols
Navigating the Future of Retail Media
Destaney Wishon and Justin Nuckols
Scaling Content Creation with AI
Destaney Wishon and Justin Nuckols
How Incrementality Impacts Ad Spend
Destaney Wishon and Justin Nuckols
What's New In Amazon Marketing Cloud
Destaney Wishon and Justin Nuckols
Using Ad Tech Without Getting Lost in the Details
Destaney Wishon and Justin Nuckols
Using AMC to See Beyond Just ROAS
Destaney Wishon and Justin Nuckols
Amazon’s AI Tools and What’s Next with Jay Richman
Destaney Wishon and Justin Nuckols
E-commerce Through the Years: 2000s to Now
Destaney Wishon and Justin Nuckols
How to Optimize Your Q4 Approach
Destaney Wishon and Justin Nuckols
Walmart Connect Advertising Tips for First-Time Sellers
Destaney Wishon and Justin Nuckols
Premier Nutrition’s Strategy for Ranking Top 5 on Prime Day
Destaney Wishon and Justin Nuckols