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Better Advertising with BTR Media

by Destaney Wishon and Justin Nuckols
90 EPISODES
Feb 2024
All Episodes
How Liquid Death Built Demand Everywhere
Destaney Wishon and Justin Nuckols
Creating Demand with Amazon DSP
Destaney Wishon and Justin Nuckols
How We Scale AMC, SQP, and Strategy
Destaney Wishon and Justin Nuckols
What it Takes to Build a Brand on Amazon
Destaney Wishon and Justin Nuckols
Creative Studio: AI, Video & What’s Ahead
Destaney Wishon and Justin Nuckols
How We Structure Campaigns at Scale
Destaney Wishon and Justin Nuckols
Four Pillars of Amazon: Supply Chain Strategy
Destaney Wishon and Justin Nuckols
Four Pillars of Amazon: Creative That Converts
Destaney Wishon and Justin Nuckols
Four Pillars of Amazon: Creating Demand
Destaney Wishon and Justin Nuckols
Four Pillars of Amazon: What Amazon Really Wants
Destaney Wishon and Justin Nuckols
The Right Retailer Isn't Always the Obvious One
Destaney Wishon and Justin Nuckols
Using Video to Improve Customer Engagement & Conversion
Destaney Wishon and Justin Nuckols
Launching a Niche Amazon Brand
Destaney Wishon and Justin Nuckols
Creating Brand Personality & Consumer Trust
Destaney Wishon and Justin Nuckols
Dissecting Amazon's Path to Purchase
Destaney Wishon and Justin Nuckols
Merging Brand Marketing with Performance Analytics
Destaney Wishon and Justin Nuckols
The Power of Non-Branded Strategy
Destaney Wishon and Justin Nuckols
Premium Brand Recommendations for Advertising
Destaney Wishon and Justin Nuckols
How to Unlock AMC's Potential
Destaney Wishon and Justin Nuckols
2025 Offsite Recap
Destaney Wishon and Justin Nuckols
The New B2B Placement Modifier
Destaney Wishon and Justin Nuckols
Bringing Retail Strategy to the Digital Shelf
Destaney Wishon and Justin Nuckols
2024 Highlights & 2025 Vision
Destaney Wishon and Justin Nuckols
Navigating the Future of Retail Media
Destaney Wishon and Justin Nuckols
Scaling Content Creation with AI
Destaney Wishon and Justin Nuckols
How Incrementality Impacts Ad Spend
Destaney Wishon and Justin Nuckols
What's New In Amazon Marketing Cloud
Destaney Wishon and Justin Nuckols
Using Ad Tech Without Getting Lost in the Details
Destaney Wishon and Justin Nuckols
Using AMC to See Beyond Just ROAS
Destaney Wishon and Justin Nuckols
Amazon’s AI Tools and What’s Next with Jay Richman
Destaney Wishon and Justin Nuckols
E-commerce Through the Years: 2000s to Now
Destaney Wishon and Justin Nuckols
How to Optimize Your Q4 Approach
Destaney Wishon and Justin Nuckols
Walmart Connect Advertising Tips for First-Time Sellers
Destaney Wishon and Justin Nuckols
Premier Nutrition’s Strategy for Ranking Top 5 on Prime Day
Destaney Wishon and Justin Nuckols
Optimizing Your Amazon Ads with Data Insights
Destaney Wishon and Justin Nuckols
Amazon DSP KPI's & Measurement
Destaney Wishon and Justin Nuckols
Building Loyal Audiences with Targeted Marketing
Destaney Wishon and Justin Nuckols
How to Win with Video Ads on Amazon
Destaney Wishon and Justin Nuckols
Live from House of Amazon: Why do the top minds in advertising choose Cannes Lions?
Destaney Wishon and Justin Nuckols
How e.l.f. Beauty Navigates the Noise to Stand Out
Destaney Wishon and Justin Nuckols
Is Your Amazon DSP Messaging Funnel-Focused?
Destaney Wishon and Justin Nuckols
Reaching Your Ideal Audience with Amazon DSP
Destaney Wishon and Justin Nuckols
Building a Stronger Brand with Omni-Channel Markets
Destaney Wishon and Justin Nuckols
How Sellers Can Prepare for Amazon Prime Day in 2024
Destaney Wishon and Justin Nuckols
Getting Started with Amazon DSP: Key Differences from PPC
Destaney Wishon and Justin Nuckols
From $3MM to $35MM - Scaling an E-commerce Brand with Bobby Reger and Alex Amos
Destaney Wishon and Justin Nuckols
Amazon DSP: Targeting Differences From Sponsored Display
Destaney Wishon and Justin Nuckols
Artificial Intelligence: Tools & Strategies for Marketers
Destaney Wishon and Justin Nuckols
Exploring Creativity through Artificial Intelligence
Destaney Wishon and Justin Nuckols
Creating The Ultimate AI Hackathon with Brent Wees
Destaney Wishon and Justin Nuckols