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Dec 2
18m 19s

DSP Strategy in the AI Era

Destaney Wishon and Justin Nuckols
About this episode
Destaney talks with Gibby, BTR Media’s Head of DSP, to break down how he uses AMC, DSP, and AI tools like ChatGPT to build custom reports and audiences that actually prove incremental value. Gibby shares how he went from zero coding experience to writing SQL for AMC, how to turn black box data into actionable insights, and why strong prompts and strategy mat ... Show More
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