Scaling a big brand on Amazon doesn’t always come down to budget, especially when you're managing 13,000+ ASINs in a category like apparel. In this episode, Destaney and Cal Kildow break down what’s actually working for Lacoste right now, and how they’re making smart, strategic moves without overcomplicating it.

In this episode:

How we prioritized 13,000 ASINs with limited budget
The role Sponsored Brand video and product collections play in apparel
Why branded spend went down but branded search went up
How seasonal campaigns (like Father’s Day) were built and scaled
Conquesting strategies using competitor search terms
When we lean on creative assets vs Amazon’s AI tools
What brand metrics + Nexus helped us uncover

Connect with Cal on Linkedin: linkedin.com/in/cal-kildow-597b81220

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What’s Working (and Why) for Lacoste on ...