Mike Sommers has spent his career building brands that show up in culture in ways that actually stick. From spending eight years reaching endurance athletes at the point of sweat for Nuun, to activating at the US Open for Vital Proteins six weeks after signing the contract, he has figured out something most brand marketers are still trying to solve. You do not have to reach everyone to build a brand that everyone knows.
In this episode he and Destaney get into why lighthouse brands aim narrow to reach wide, why follower count no longer equals influence, and why 99% of brands have zero permission to show up authentically on Reddit no matter how hard they try.
Connect with Mike on Linkedin: https://www.linkedin.com/in/mike-sommers/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/