Cherene Aubert went from agency operator to VP of Growth at Bobby to head of digital at Ilia Beauty, and then left her dream job to start Growth Capital. In this episode she breaks down the pattern recognition that comes from seeing a hundred plus brands up close, how to think about media budget distribution at every stage of growth, and why copying someone else's channel strategy is one of the most expensive mistakes a brand can make.
Connect with Cherene on Linkedin: https://www.linkedin.com/in/chereneetemadi/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/