Destaney sits down with Ashlee Earl, BTR Media's customer success lead, who has sat in almost every seat the industry has to offer.
They talk about how to filter through the noise when every product is suddenly claiming AI and every platform is launching something new, why the 80/20 rule is still the most underrated framework in retail media, and why AMC is no longer something you can treat as a reporting tool you'll get to eventually.
Connect with Ashlee on Linkedin: https://www.linkedin.com/in/ashlee-earl-95945517b/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/