Christian Campisi taught himself Amazon advertising by sitting in on US account calls while doing his accounting job at Pink Stork. Two years later he was launching the brand into 4,600 Walmart stores. He recently joined Wedderspoon, the leading Manuka honey brand, to do it all over again.
In this episode he and Destaney get into why brands that start with the tool instead of the problem almost always get it wrong, why lifetime value and acquisition cost are the only two north star metrics that really matter for CPG brands, and why sometimes every KPI says one thing and your gut says the other and your gut wins.
Connect with Christian on Linkedin: https://www.linkedin.com/in/christian-campisi10/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/