Elan Halpern did not set out to start a yogurt company. She set out to fix her gut. What started as making small batches at home turned into 50 customer interviews, yogurt drops with personal phone numbers handed out at the door, and eventually a Midwest launch into 70 Fresh Thyme stores less than a year after hitting their first grocery shelf.
She joined Destaney to talk about building iteratively, meeting your audience where they already are, and why building in public has been one of the single greatest marketing strategies Sour Milk has taken on.
Connect with Elan on Linkedin: https://www.linkedin.com/in/elan-halpern/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/