take to scale AMC, operationalize SQP, and build a reporting stack that helps you make better decisions, not just gather more data?

In this episode, Destaney sits down with Dustin Wassner, Head of Product at BTR, to unpack how he has turned some of the clean room chaos into category-level clarity.

They cover:

The truth behind AMC adoption (and why most brands still can’t access it)
SQP’s biggest limitations and how we make it actionable anyway
The system Dustin has built to apply AMC audiences at scale
How dashboard design and funnel tagging unlock better decisions
What LTV, CAC, and conversion lag actually look like in the real world

Connect with Destaney

https://www.linkedin.com/in/destaney-wishon/

Connect with Dustin

https://www.linkedin.com/in/dustin-wassner/

Learn more about BTR Media

www.btrmedia.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1d:T490,In this episode, Destaney sits down with Adam Mellott, a key player at BTR Media who helps some of the most complex brands keep their ad accounts organized and running strong. Adam works closely with brands that have thousands of products, and he’s known for making sense of messy catalogs and turning them into a system and strategy that works.Throughout the episode you'll hear them cover how to clean up messy ad accounts, how to name your campaigns so they’re easy to manage, and how to make better

How We Scale AMC, SQP, and Strategy