Connecting the Funnel with AMC

Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards.

In this episode, Destaney and Joe Shelerud, CEO and Co-Founder of AdAdvance break down how to use AMC to better understand customer behavior, justify budgets, and connect upper and lower funnel efforts. They cover the shift toward audience-first creative, how to avoid siloed campaign thinking, and how to scale insights without getting overwhelmed.

Key Topics Covered:

• How Amazon is democratizing insights and creative tools for both small and enterprise brands
• The real value of AMC and not just for data, but for action
• Path to purchase, time to conversion, and ad type overlap to guide your decisions
• Building audience-first strategies with AMC Audiences, even within Sponsored Ads
• The risk of viewing ad types in silos (and how to connect the funnel)
• A layered approach: starting with foundations, then building up through audience, analytics, and finally custom queries
• Frameworks for helping brands prioritize what to do next, not just chase new features
• Destaney and Joe’s complementary POVs: analytics vs actionability, data vs gut

Connect with Joe on Linkedin: linkedin.com/in/cal-kildow-597b81220

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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