s Lions, this episode brings together three people who know what they’re doing in the Amazon space - Destaney Wishon (BTR Media), Jeffrey Cohen (Amazon Ads), and Gabi Viljoen (Nestlé Health Science).

What does real brand building on Amazon look like in 2025?

They cover:

Why obsessing over your customer matters more than chasing ROAS
How AMC is helping brands become more precise
The role of entry points, lifetime value, and playbooks that actually evolve
Why creative is no longer optional and how AI is making it scalable
What modern full funnel strategy really means

Connect with Gabi on LinkedIn

https://www.linkedin.com/in/gabriellaviljoen/

Connect with Jeff on LinkedIn

https://www.linkedin.com/in/jeffreycohen/

Connect with Destaney on LinkedIn

https://www.linkedin.com/in/destaney-wishon/

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1d:T490,In this episode, Destaney sits down with Adam Mellott, a key player at BTR Media who helps some of the most complex brands keep their ad accounts organized and running strong. Adam works closely with brands that have thousands of products, and he’s known for making sense of messy catalogs and turning them into a system and strategy that works.Throughout the episode you'll hear them cover how to clean up messy ad accounts, how to name your campaigns so they’re easy to manage, and how to

What it Takes to Build a Brand on Amazon