Most people still think Amazon DSP is just for retargeting. It’s not. In this episode, Destaney brings on one of our own DSP Specialists, Alyssa Guzman to cover how we are using Amazon DSP to create demand, not just capture it.
What does full-funnel DSP actually looks like today, STV, OLV, prospecting layers, AMC audiences, and everything in between. And they get honest about what’s working, what’s not, and how to avoid the trap of chasing perfect ROAS without moving real revenue.
They Cover:
Connect with Alyssa
https://www.linkedin.com/in/alyssa-guzman-280629161/
Connect with Destaney
https://www.linkedin.com/in/destaney-wishon/
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