Below The Fold - Marketing & Advertising Show

How AI Is Changing Performance Marketing with Andrew Ene

The AI Shift Every Marketer Needs to Understand with Lubna El Bannan

Why Product Placement Is Underrated in MENA with Sarah Sikander

What Actually Works in Hospitality Marketing with Majd Fakhry

The Culture of Being You in Dubai | Saleh Al Breiki

Video Strategy That Converts in 2025 with Reim El Houni

Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 2)

Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 1)

How Podcasting 100x’d in the Middle East | Lama Osman on the Rise of Audio in MENA

The Founder’s Journey Behind Koita Milk with Mustafa Koita

Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi

The Strategies Behind Successful Creator Marketing with Tatum Greig

Brand building in MENA with Mohammad Aljuhani

5 Loyalty Strategies That Actually Work with Paula Thomas (Part 2)

Zero-Budget Marketing That Actually Works with Rony Hage | Below The Fold

Why Most Omnichannel Strategies Fail in MENA | Oliver White & Jad Sfeir | Below The Fold

Emirates NBD: New, Bold, & Decisive | Saud Al Dhawyani at Emirates NBD Fintech Summit

Top 10 media trends in 2025 with Dana El Zein (Part 2)

Top 10 media trends in 2025 with Dana El Zein (Part 1)

Open Finance in Action with Harry Gill & Shadi Dawi at Dubai FinTech Summit

Are High CPMs on CTV Worth It? A Deep Dive with Experts Yann Colléter & Ahmed Murtadha

Serving the 1 Billion Underbanked with Dignity & Impact | Maxim Chernuschenko and Saad Ishfaq at Dubai FinTech Summit

Navigating Innovation with Integrity | Justin Baldacchino at Dubai FinTech Summit

'Backing bold ideas' Insurance for the next gen | Joseph Ziolkowski at Dubai FinTech Summit

Head of Ecom at $20M/Year Agency & Ecom Industry Veteran | Ads vs. Events: What Drives Sales? | Andy Kazandjian & Jad Sfeir

How AI is Making Waves in the Logistics Industry to Drive Sustainability towards Total Carbon Neutrality | Amadou Diallo at Dubai AI Festival

Scaling Intelligence: Building the Infrastructure for Generative AI | Ahmed Gamal at Dubai AI Festival

A Budding Engineer's View on Building with AI at the Edge | Farhan Ali with Andreas Frangeskides at Dubai AI Festival

Intelligence by Design: LLMs, Leadership & the Future of AI | Dr. Hakim Hacid with Will Snow at Dubai AI Festival

Education for an AI Generation | Dr. Sonia Ben Jaafar with Naveen Bharadwaj at Dubai AI Festival

Beyond the Algorithm: Nurturing Minds in the Age of AI | Max Dinser at Dubai AI Festival

Human First: Designing Student-Centered AI for the Future of Education | Dr. Dala Kakos with Will Snow at Dubai AI Festival

Trading Power: How AI is Reshaping Digital Economies | Dr. Nora Dihel at Dubai AI Festival

From Molecules to Models: How AI is Rewriting the Rules of Drug Discovery | Will Snow with Dr. Alex Aliper at Dubai AI Festival

Code with Purpose: AI, Culture, and Building for Impact | Martell Gamble at the Dubai AI Festival

Designing for Impact: When Data Strategy Meets Human-Centered Change | Ronnie Sheth with Naveen Bharadwaj at Dubai AI Festival

Building Smart Nations with AI | Martin Yates with Naveen Bharadwaj at Dubai AI Festival

The Rise of the AI Educators: Redefining Knowledge with Digital Wisdom | Eng. Hessa Lootah at Dubai AI Festival

How AI Is Transforming Healthcare | Parminder Bhatia at Dubai AI Festival

The Human Side of Tech: Shadi Dawi’s Rise in Middle East Media

Empathy Metrics: How Feeling Valued Fuels Performance with Mimi Nicklin

Custom Bidding Explained: How to Take Control of Your Ad Spend with Hicham Ghazal

10 Reasons why PR matters with Lara Geadah

Measuring What Matters: The Shift from Viewability to Attention in Ads

Loyalty in Marketing Unlocked With Paula Thomas

Empathy As A Marketing Superpower with Mimi Nicklin

AI Powered Contextual Advertising Unlocked with Sherry Mansour

AI For Good: Reshaping Careers, Education, and the Future of Work

Navigate Media Quality To Unlock True Ad Performance with Hicham Ghazal

AI - State of Nation with Technologists Andreas Frangeskides And Will Snow