In this episode, we sit down with Hicham, a seasoned media industry professional, to explore the critical role of media quality in digital advertising. From the evolution of media formats to the advanced techniques shaping today’s ad landscape, Hicham breaks down what truly defines high-quality media and why it matters for performance.
Oct 2025
Mastering The Medtech Game: Leadership, Attention, And Growth
In this episode, medtech marketer and MarketCraft founder Omar M. Khateeb joins Samuel to break down how early-stage and growth companies can engineer markets, not just chase attention. From mastering LinkedIn and expanding to X, Meta, and YouTube, to using storytelling that actu ... Show More
29m 35s
Jul 2023
Are Our Marketing Metrics Broken? An Insider Perspective
<p>Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ... Show More
32m 18s
Jan 2025
Nerd Alert: Digital vs. Traditional Advertising
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore how t ... Show More
11m 35s
May 2024
Nerd Alert: The Three Dimensions of Effectiveness
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob revisit the t ... Show More
14m 24s
Sep 2018
Future of Gym marketing & current state... 80/20 or 90/10. | Ep 78
"Everything comes down to where attention is, where eyeballs are, and the relative cost of those eyeballs." Today, Alex (@AlexHormozi) emphasizes the importance of doubling down on marketing efforts that are currently working instead of getting distracted by new platforms or stra ... Show More
16m 53s
Nov 2025
Complete Social Media Marketing Strategy
In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ... Show More
46m 12s
Sep 2025
Smarter Marketing with Better Insights
What’s the key to turning research into lasting brand growth? In this episode of the DMI podcast, host Will Francis speaks with Heather O’Shea, Chief Research Officer at Alter Agents. With a career spanning Snapchat, Twitter, and Kantar, Heather shares her expertise on consum ... Show More
53m 10s
Feb 2025
Nerd Alert: How Media Channel Combinations Impact Performance
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore new r ... Show More
10m 23s