May 19

The AI Shift Every Marketer Needs to Understand with Lubna El Bannan

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ... Show More

45m 54s

Apr 20

Why Product Placement Is Underrated in MENA with Sarah Sikander

💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI in film and TV The future of content, storytelling, and bran ... Show More

35m 25s

Jan 2026

What Actually Works in Hospitality Marketing with Majd Fakhry

💡 What we explore:• Why hospitality marketing needs a different playbook• The role of creators and UGC in driving real demand• How to measure success beyond likes and views• Bridging online marketing with offline footfall• Performance marketing strategies that convert• Common mi ... Show More

41m 10s

Oct 2025

S20E18: From PowerPoint to Powerful - Business Storytelling That Sticks

Send us Fan MailIn this episode, the tables are turned! Instead of asking the questions, MC COO Namaan Mian is in the hot seat - interviewed by Emily Watkins, Senior Marketing Manager at Integreon. We dive into the future of storytelling in a world obsessed with AI and efficiency ... Show More

42m 42s

May 2024

Social Media Marketing The Right Way

Today's episode is a 4Ds session I had in the VaynerMedia office, I answer a bunch of very important questions for business owners and entrepreneurs such as how to deliver value to your people, the impact of AI on agencies and how should brands approach selling. I also sha ... Show More

59m 35s

Apr 2025

CRM Trends in the Market, Introducing The Executive Mastermind, AI vs ERP

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews: <ol> <li>CRM Trends in the Market, Q& ... Show More

2h 10m

Aug 2023

S11E12: Key Trends and Challenges for the Next Decade in Organizational Transformation

Send us Fan MailAI. Automation. ESG. Machine Learning. The current rate of disruption taking place across industries and verticals can be overwhelming.But today, Consultya Managing Director Ahmed Elkomy rejoins the podcast to simplify matters. In the conversation, Ahmed breaks do ... Show More

55m 31s

Nov 2024

Everything You NEED to Know to Grow Your Business in 2025

In this episode, I dive into the complex world of personal vs. business branding on social media and discuss strategies for content creation that align with today’s fast-evolving platforms. We’ll explore why it’s no longer about follower count but about making each piece of co ... Show More

52m 45s

Apr 2025

AI & the Future of Jobs, How Robotics is Transforming Manufacturing, Agentic AI

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews: <ol> <li>AI & the Future of Jobs, Q&A (Darian Chwialkowski, Thir ... Show More

2h 1m

Dec 2024

Why YOUR Social Media Strategy Matters More Than Ever in 2025 | Dubai Keynote

today I’m diving into what I believe is the ultimate marketing strategy for your business. This episode is packed with insights on how modern branding and communication are the keys to success in today’s rapidly evolving digital landscape. I’ll share why content creat ... Show More

38m 43s

Business Messaging: Automation, AI and C...