logo
episode-header-image
Apr 2025
28m 50s

The Human Side of Tech: Shadi Dawi’s Ris...

Ibrahim Jabri
About this episode

In this episode:

  • The evolution of PR in the Middle East & North Africa
  • AI vs. human connection: can tech ever truly replace empathy?
  • Why meaningful relationships still drive brand and business success
  • Inside scoop: What to expect from Dubai AI Festival 2025
  • Building a legacy through content, culture, and connection


Guest spotlight: Shadi Dawi

  • Global PR Leader, Regional & Global PR Director at Trescon
  • Award-winning Technology Journalist (Dubai, 2023)
  • First graduate in AI Journalism & Metaverse Media (2022)
  • Architect of 400+ C-suite interviews and 50+ leadership trainings
  • Mastermind behind Dubai’s largest tech events, including the Dubai Fintech Summit and the World Blockchain Summit
  • Learn more: www.shadidawi.com

Whether you're a brand builder, strategist, creative, or curious mind in the UAE or the wider Arab world—this one’s for you.

TIMESTAMPS:
00:00 – Welcome to Below the Fold
00:55 – Special Edition: Dubai AI Festival 2025
01:15 – Meet Shadi Dawi: Influence, Innovation, and Intention
02:56 – From Hospitality to Global PR Leader
06:06 – Emotions in AI and the Business of Storytelling
09:12 – Lifelong Learning in a Fast-Changing Industry
17:39 – Dubai AI Festival Preview: Tech, Talk, and Transformation
23:45 – Final Reflections from Shadi

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 

Up next
Sep 16
The Founder’s Journey Behind Koita Milk with Mustafa Koita
In this episode, you’ll learn:• How Koita Milk grew without outside funding• Why persistence beats perfect plans in the startup journey• The grassroots marketing tactics that won over customers• Lessons in scaling FMCG brands across borders• Why authenticity matters more than eve ... Show More
38m 25s
Sep 4
Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi
Topics Covered:The rise of business messaging and why it’s changing customer behaviorWhatsApp vs. WeChat vs. Messenger — the battle for consumer attentionHow conversational AI is transforming customer care, sales, and marketingAI agents vs. chatbots — what businesses need to know ... Show More
36m 19s
Aug 13
The Strategies Behind Successful Creator Marketing with Tatum Greig
🎯 Topics covered:• Turning creators into authentic brand partners• Data’s role in building high-performing influencer campaigns• Balancing local culture with global brand objectives• The KPIs that matter beyond likes and views• How to sustain brand equity in the creator economy� ... Show More
43m 37s
Recommended Episodes
Jul 25
“Saudi Is About to Change the World in AI” -Tareq Amin, CEO of HUMAIN.
Catch The Full Episode on Youtubehttps://bit.ly/4o7fn8Z Tareq Amin is the Chief Executive Officer of HUMAIN, Saudi Arabia’s pioneering artificial intelligence company established under the Public Investment Fund. Officially launched on May 12th, 2025 by HRH Crown Prince Mohammed ... Show More
1h 15m
Feb 2025
BONUS EPISODE: The Insight Track on Tour at Web Summit Qatar with Gabie Boko! 🚀
For the first time ever, The Insight Track goes on the road, and what better place to do it than Web Summit Qatar—one of the world's most influential tech conferences! In this exclusive bonus episode, we sit down with Gabie Boko, Chief Marketing Officer at NetApp, to dive into th ... Show More
43m 47s
Mar 2025
The Merge: Episode 04 | Fadi Zaraket | Arabic LLMs, Surveillance, Tech Politics, Future of Eng & AI
Dr. Fadi Zaraket discusses Arabic Large Language Models (LLMs), he highlights their importance in ensuring technology aligns with the Arabic language and culture. For him, the development of Arabic LLMs is essential in bridging the gap between global advancements and regional ide ... Show More
47m 19s
Jul 10
How the US Weaponizes Tech in the Middle East w/ Laleh Khalili
Paris Marx is joined by Laleh Khalili to discuss how the United States uses its control of key technologies to shift global power dynamics, and how that specifically plays out in the Middle East.Laleh Khalili is Professor of Gulf Studies at the University of Exeter and author of ... Show More
53m 32s
Sep 16
S2 EP02 | How will AI drive the Arab world's sexual health revolution? (ft. Nour Emam)
This week, we’re joined by Nour Emam — Co-Founder and President of Daleela. Nour opens up about what it took to launch a platform dedicated to women’s health in a region where even basic terminology for women’s sexual health is often taboo. From confronting the hymen myths to lea ... Show More
54m 42s
Feb 2025
Building Empire Records & Repping Your Community | Live Quartertones With Ghazi Shami & Suhel Nafar at Sole DXB 2024
This episode of Quartertones was recorded live on the Sole DXB stage in Dubai on December 13, 2024. Founder of Empire Records Ghazi Shami, and head of Empire Iwana Sohail Nafar explore the challenges and future of the Arab music industry, from Ghazi's connection to Palestinian he ... Show More
57m 38s
Jan 2025
DeepSeeking Power: China’s AI Gambit
A little-known Chinese AI startup just sent shockwaves through the global tech world—wiping off $593 billion from the market value of one of the world’s most valuable companies and challenging Silicon Valley’s dominance. How did DeepSeek, a newcomer, manage to rattle AI behemoths ... Show More
28m 53s
Apr 2025
Anas Bukhash on Harnessing the Dubai’s Potential as a Global Crossroads
Over the last few decades, Dubai has rapidly transformed from a humble trading port into a global hub for business, tourism, and innovation. With favourable economic policies, strategic location, and an ambitious young workforce, Dubai has become a vibrant destination at the inte ... Show More
24m 39s
Feb 2025
[Trailer] How Eman Pulis Built a Billion-Dollar iGaming & Tech Empire
🚀 In this episode of The Alpha Talks Show, we are excited to welcome Eman Pulis, the mastermind behind SiGMA Group, AIBC, Med-Tech World, and more! 🚀 Welcome back, Alpha Squad, to the #1 fastest-growing podcast in the region! Today, Seif El Hakim - The Alpha sits down with Eman ... Show More
1m 33s
Feb 2025
AI and the Gulf: Where it's been and what's next
In the past decade, Gulf countries have prioritised innovation. It's part of a shift from their prime standing as oil economies to their new goal of using the advent of AI to enhance their economies all around. It's getting attention from global tech hubs. A former Google chief r ... Show More
19m 4s
Listen to millions of songs and podcasts on Anghami