In this insightful episode, we sit down with Paula Thomas, founder and CEO of Let's Talk Loyalty, to uncover the secrets behind successful loyalty marketing. With over 650 episodes dedicated to this niche, Paula shares her expertise on what drives customer retention, loyalty program strategies, and the evolving landscape of customer engagement.
Oct 2020
Creating a Brand Loyalty Program That’ll Keep Customers Coming Back
Brand loyalty is something that every company wants but few actually attain. To build a loyal customer base, you need to provide the best experiences possible, offer unique products or services, and deliver on quality and in a timely fashion. It’s a tough ask, and for those in th ... Show More
44m 55s
Jan 2025
Challenging & Innovating Conventional Marketing Concepts
Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover how breaking away from tradit ... Show More
27m 18s
Dec 2023
#637: My Customers Have Bought All My Offers… What’s Next For Them?
Encouraging your loyal customers to continue purchasing from you after your digital course. So you've hit your revenue goal by selling your digital courses, and you've got some amazing loyal customers, woohoo! But what's next? Once your customers complete your course, you need to ... Show More
35m 54s
Dec 2018
How to Use Social to Convince You to Watch TV Through Your Headphones
Tal Hayat, VP of Marketing and Consumer Strategy, and Nick Ferry, Marketing Associate at Tunity, join the Social Pros Podcast to discuss the ways Tunity is using social to build customer awareness and loyalty. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Mome ... Show More
31m 59s
Aug 2020
370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey
Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, ... Show More
1h 7m
Jan 2025
519: Bain & Company's Partner Rob Markey on Customer Strategy, Customer Loyalty and Retention (Strategy Skills classics)
<p dir="ltr">In this episode with Rob Markey, we will discuss valuing and measuring customer loyalty. Rob highlights the gap between executives' intentions to prioritize customers and their actual practices, noting that only 8% of customers believe they receive exceptional experi ... Show More
1h 7m