In this insightful episode, we sit down with Paula Thomas, founder and CEO of Let's Talk Loyalty, to uncover the secrets behind successful loyalty marketing. With over 650 episodes dedicated to this niche, Paula shares her expertise on what drives customer retention, loyalty program strategies, and the evolving landscape of customer engagement.
Nov 2022
Golden Loyalty Metrics -- Mark Ross-Smith // StatusMatch
<p>Mark Ross-Smith, CEO of Travel Data Daily, talks about key metrics to measure the success of your loyalty programs. In the last couple of years, airlines have had to disclose to the market that their loyalty programs are actually worth more than the airlines themselves. Airlin ... Show More
14m 11s
Oct 2025
What It Means to Be Audience-First in Marketing with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind | Ep. 353
Think you know your customer? You might be wrong. And that’s costing you. Daniel sits down with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind, to explore how today’s top brands balance personalization and privacy. Money isn’t the only currency around here…it’s ... Show More
26m 29s
<p>In this episode of <em>Do This, Not That</em>, host <a href="https://www.linkedin.com/in/schwedelson/" rel="noopener noreferrer" target="_blank">Jay Schwedelson</a> dives into the latest developments in the TikTok ban situation, Instagram’s video length policy updates, and why ... Show More
<p>In this episode of <em>Do This, Not That</em>, host <a href="https://www.linkedin.com/in/schwedelson/" rel="noopener noreferrer" target="_blank">Jay Schwedelson</a> welcomes <a href="https://www.linkedin.com/in/taylorraffa/" rel="noopener noreferrer" target="_blank">Taylor Raf ... Show More
Bethany Stachenfeld, Founder of SendSpark allows for personalized video outreach at scale.Get daily tips to get better at sales, business, and BJJ.Need a $19 CRM? Connect with me:XInstagramLinkedInFacebook Group YouTube#TheBJJandBIZPodcast #12WeeksT ... Show More