logo
episode-header-image
Aug 13
43m 37s

The Strategies Behind Successful Creator...

Ibrahim Jabri
About this episode

🎯 Topics covered:
• Turning creators into authentic brand partners
• Data’s role in building high-performing influencer campaigns
• Balancing local culture with global brand objectives
• The KPIs that matter beyond likes and views
• How to sustain brand equity in the creator economy

💡 Whether you’re a marketer, brand leader, or creator, this episode is a practical guide to making influencer marketing work harder for your brand.
 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 

Up next
Jul 21
Brand building in MENA with Mohammad Aljuhani
Topics covered:• What great brands do differently in Saudi and beyond• Why building a brand takes more than performance marketing• The role of trust, storytelling, and consistency in long-term growth• How founders can embed brand thinking from Day 1• Balancing ambition with authe ... Show More
58m 17s
Jul 7
5 Loyalty Strategies That Actually Work with Paula Thomas (Part 2)
🎯 Topics covered:• Why great loyalty programs start small and scale smart• How to leverage tech without complicating the customer experience• The role of data and personalization in building emotional loyalty• Why experimentation is essential: gamification, paid tiers, experienc ... Show More
19m 55s
Jun 23
Zero-Budget Marketing That Actually Works with Rony Hage | Below The Fold
🎯 Topics covered: What zero-based marketing really means Why most startups burn cash before finding product-market fit How to identify your ICP before spending on ads The power of cold outreach (LinkedIn + email) done right $0 landing page validation strategies that save months ... Show More
32m 25s
Recommended Episodes
Feb 2025
The Evolution of Marketing: What Worked Then vs. What Works Now
Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of Social Media Decoded, marketing strategist and business coach Michelle Thames explores the transformation of marketing over the years, highli ... Show More
8m 13s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Oct 2023
457 High Impact Content Marketing by Purna Virji
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective by Purna Virji About the Book: Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your c ... Show More
1h 22m
Jun 2024
Ep 21: Personal Branding for Beginners + Do you need a Social Media Manager? w/ Milou Pietersz
In today's episode, I'm thrilled to welcome Milou Petersz, an Instagram expert who started as a social media manager and now runs her own social media agency. If you're considering whether to hire a social media manager or go with an agency, this episode is perfect for you. Milou ... Show More
39m 19s
Nov 2024
Social Pros Podcast Live at Content Marketing World
Coming to you live from Content Marketing World in sunny San Diego, Social Pros brings together content experts Robert Rose, Chief Strategy Officer at Content Marketing Institute, and Amber Naslund, LinkedIn’s Enterprise Sales Leader. Together with host Zontee Hou, they explore s ... Show More
27m 38s
Jan 2025
The Future of Branding & Growth Strategies | Eric Siu
In this episode of The GaryVee Audio Experience, I sit down with Eric Siu to talk about personal branding, marketing strategies, and the mindset behind long-term business success. We get deep into the role of organic content, the TikTokification of social media, and why attention ... Show More
1h 10m
Dec 2024
Most Shared Clip: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman
In this moment, Greg Hofman former CMO of Nike explores how the brand’s bold strategies helped the brand become an iconic global powerhouse. He shares practical lessons on building a strong brand identity, connecting with audiences, and leveraging creativity to drive business suc ... Show More
14m 24s
Sep 2015
Critical marketing lessons from 2015
2015 is going down in the books as a transformational year for the discipline of marketing. There is just so much going on ... and it's going on so FAST! As Tom Webster and I compared notes from our recent journeys we began to see some themes and marketing lessons that we thought ... Show More
34m 41s
Dec 2024
Your 2025 Marketing Strategy
Creating a Comprehensive 2025 Marketing Plan for Medical Aesthetic Practices In the latest episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, dives into the importance of aligning your 2025 marketing plan with your revenue goals. Emphasizing the resilie ... Show More
33m 35s
May 2024
259 - Why The Little Things Matter in Marketing, with Tom Dowd, CEO of F45 Training
Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success.Sit down with one of franchising’s finest minds— To ... Show More
40m 28s