Podcasting isn’t just growing in the Middle East. It’s exploding.
In this episode of Below the Fold, host Ibrahim sits down with Lama Osman, Co-founder & CEO of Podheros, to unpack how audio has become one of the most powerful tools for brand storytelling and connection in MENA.
From conversational AI to branded podcasts and WhatsApp channels, Lama shares ... Show More
Nov 2022
Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 1)
Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations. In this episode, Varun is joined by Amit & Kavita of IVM P ... Show More
30m 57s
Sep 12
Hikmat Wehbi Tore Up a $20K Check, Dropped Out, and Reinvented Storytelling Through Podcasting
What happens when one of the Arab world’s most beloved podcast hosts finally trades seats and becomes the guest? In this captivating episode of Luca’s Insight Track, the mic is flipped on Hikmat Wehbi—a renowned visual artist turned podcasting legend—whose 225+ episodes and 40M+ ... Show More
1h 15m