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Mar 2025
41m 5s

Measuring What Matters: The Shift from V...

Ibrahim Jabri
About this episode
In this thought-provoking episode of Below the Fold, we dive into the evolving world of attention measurement with Dania Dallasheh, an expert in digital advertising. With the rise of AI, automation, and machine learning, advertisers are shifting from traditional viewability metrics to attention-based insights. But what does this mean for brands, agencies, an ... Show More
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