Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give or how many emotional appeals you make. Studying both psychology and business, ... Show More
Nov 20
Future of Business: Walmart’s CEO on AI, Jobs, and Managing Rapid Change
In uncertain times, leaders at all levels can learn from what the world's best CEOs are doing to protect themselves and forge a path ahead. In this Future of Business series, IdeaCast hosts Alison Beard and Adi Ignatius sat down with four leading CEOs who manage across different ... Show More
31m 12s
Oct 2020
414: Jonah Berger | How to Change Anyone's Mind
<p><strong>Jonah Berger</strong> (<a href="https://twitter.com/j1berger" target="_blank" rel="noopener noreferrer">@j1berger</a>) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors ca ... Show More
1h 5m
Nov 2021
Jonah Berger on How to Change Anyone's Mind
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.
In this episode, Eric ... Show More
45m 10s
Aug 2023
104. How to Change: Building Better Habits and Behaviors (And Getting Out of Your Own Way)
<p>"We're wired to look for the path of least resistance and efficiency, and that's normally a good thing, but it can get in the way when we want to make a change," says Wharton professor <a href="https://www.fastersmarter.io/guests/katy-milkman/">Katy Milkman</a>. Through her re ... Show More
27m 40s
Mar 2023
The Godfather of Influence, Dr. Robert Cialdini
In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, i ... Show More
38m 30s