Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give or how many emotional appeals you make. Studying both psychology and business, ... Show More
Oct 2020
414: Jonah Berger | How to Change Anyone's Mind
Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He's also a bestselling author; his latest book is The Catalyst: How to Change Anyone's Mind. Wha ... Show More
1h 5m
Jan 2024
This advice will make you more persuasive
On today’s episode of Nudge, I learnt something that genuinely surprised me.
Persuasive people aren’t born persuasive.
They’re not persuasive because of their looks, their character, or their position.
No, according to today’s guest, Dr Jonah Berger, their persuasiveness actua ... Show More
29m 54s
Jun 2025
How to Persuade Without Pressure — The Magic Question That Changes Everything
You don’t need pressure to persuade — you need the right question. In this episode, Yale professor and bestselling author Zoe Chance joins Kwame Christian to share the most practical, science-backed influence strategies used by top leaders, negotiators, and communicators. You'll ... Show More
35m 45s
Nov 2021
Jonah Berger on How to Change Anyone's Mind
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.
In this episode, Eric ... Show More
45m 10s
<p>Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://jonahberg ... Show More
<p><a href="https://stephanie197.typeform.com/to/j1scjtOU" rel="noopener noreferrer" target="_blank"><strong>We want to hear from YOU! Take our survey.</strong></a></p><br><p>Have you ever wondered why some people seem to have a magical way with words, effortlessly connecting wit ... Show More
