Apr 14
To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough
Companies that spend their energy on incremental improvements to products, services, and even employee experience might just be spinning their wheels. Author Marcus Buckingham argues that data show that the only way to truly make an impact on performance is to make sure customers ... Show More
29m 41s
Nov 2021
Jonah Berger on How to Change Anyone's Mind
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.
In this episode, Eric ... Show More
45m 10s
Aug 2023
104. How to Change: Building Better Habits and Behaviors (And Getting Out of Your Own Way)
<p>"We're wired to look for the path of least resistance and efficiency, and that's normally a good thing, but it can get in the way when we want to make a change," says Wharton professor <a href="https://www.fastersmarter.io/guests/katy-milkman/">Katy Milkman</a>. Through her re ... Show More
27m 38s
Mar 2023
The Godfather of Influence, Dr. Robert Cialdini
In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, i ... Show More
38m 30s
Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give or how many emotional appeals you make. Studying both psychology and business, ... Show More
<p><strong>Jonah Berger</strong> (<a href="https://twitter.com/j1berger" target="_blank" rel="noopener noreferrer">@j1berger</a>) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors ca ... Show More
