Jonah Berger reveals how to massively increase your persuasiveness through simple shifts in your language.
— YOU’LL LEARN —
1) The simple two letter shift that makes you more persuasive.
2) The easiest way to look–and become–smarter.
3) A tiny speech habit that’s undermining your impact.
Subscribe or visit AwesomeAtYourJob.com/ep844 for click ... Show More
Mar 2023
80. Magic Words: Change What You Say to Inspire and Influence Others
<p>Words have impact. But when it comes to enchanting audiences and captivating with communication, <a href="https://www.fastersmarter.io/guests/jonah-berger/">Jonah Berger</a>, PhD ’07, says some words are more potent than others.</p><p>Berger is a Wharton School professor and a ... Show More
31m 37s
Oct 2020
414: Jonah Berger | How to Change Anyone's Mind
<p><strong>Jonah Berger</strong> (<a href="https://twitter.com/j1berger" target="_blank" rel="noopener noreferrer">@j1berger</a>) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors ca ... Show More
1h 5m
Nov 2021
Jonah Berger on How to Change Anyone's Mind
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.
In this episode, Eric ... Show More
45m 10s
Aug 2020
Mastering the Art of Persuasion
Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give ... Show More
27m 9s
Oct 2021
How to Write a Six-Word Memoir with Editor Larry Smith
#PodcastersForJustice Journalist and Founder of the bestselling Six-Word Memoirs series, Larry Smith, spoke to me about his evolution as a journalist, TEDxing the Six-Word Memoir, and famous micro-memoirists. In the early days of Twitter, with a single tweet in 2006 – “Can you de ... Show More
39m 37s