About this episode
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Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.
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Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give ... Show More
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Jonah Berger reveals how to massively increase your persuasiveness through simple shifts in your language.
— YOU’LL LEARN —
1) The simple two letter shift that makes you more persuasive.
2) The easiest way to look–and become–smarter.
3) A tiny speech habit that’s undermining your impact.
Subscribe or visit AwesomeAtYourJob.com/ep844 for click ... Show More
<div class="OutlineElement Ltr SCXW264723387 BCX0"> <p class="Paragraph SCXW264723387 BCX0"><span class= "TextRun SCXW264723387 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW264723387 BCX0">We are delighted to welcome Jonah Berger, Marke ... Show More
<p><strong>Jonah Berger</strong> (<a href="https://twitter.com/j1berger" target="_blank" rel="noopener noreferrer">@j1berger</a>) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors ca ... Show More
<p><a href="https://stephanie197.typeform.com/to/j1scjtOU" rel="noopener noreferrer" target="_blank"><strong>We want to hear from YOU! Take our survey.</strong></a></p><br><p>Have you ever wondered why some people seem to have a magical way with words, effortlessly connecting wit ... Show More
