Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He's also a bestselling author; his latest book is The Catalyst: How to Change Anyone's Mind.
What We Discuss with Jonah Berger:
How the ingrained anti-persuasion radar we all ... Show More
Nov 2021
Jonah Berger on How to Change Anyone's Mind
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.
In this episode, Eric ... Show More
45m 10s
Aug 2020
Mastering the Art of Persuasion
Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give ... Show More
27m 9s
Jun 2020
#86 BJ Fogg: The Science of Lasting Change
Stanford behavior scientist BJ Fogg reveals why everything you know about habits is wrong – and the surprising truth about how they form. Fogg shares his groundbreaking research, showing that emotions, not repetition, create lasting habits. Drawing from over a decade of research ... Show More
1h 9m
Jan 2024
How to Weather Change with Rugged Flexibility
What if navigating big changes in your personal life or business wasn’t a cause for distress? If you view change as a neutral phenomenon, rather than something negative that’s happening to you, you may be better equipped to manage it. Brad Stulberg, bestselling author of Master o ... Show More
37m 46s
