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Oct 2020
1h 5m

414: Jonah Berger | How to Change Anyone...

Jordan Harbinger
About this episode
Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He's also a bestselling author; his latest book is The Catalyst: How to Change Anyone's Mind. What We Discuss with Jonah Berger: How the ingrained anti-persuasion radar we all ... Show More
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