What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated into making decisions. What are the tactics, how do they work, and how do we def ... Show More
Jul 8
#236 Harley Finkelstein: You Must Requalify for Your Role, Every Year
Shopify President Harley Finkelstein talks with Shane Parrish about treating every role in your life like a job you have to earn again each year. Harley shares why stepping down as COO was his hardest choice, the family motto that guides his daughters, and what makes someone good ... Show More
1h 49m
Jul 1
#235 Outliers: Jimmy Pattison — Building a $16B Empire Without Connections, Capital, or Credentials
At 96 years old, Jimmy Pattison still runs his $16 billion empire personally. He’s built it over 63 years without outside capital or a college degree. He owns 100% of car dealerships, billboards, radio stations—even Ripley’s Believe It or Not—with a philosophy of: "No partners, n ... Show More
1h 13m
Jun 24
#234 Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There
On her first day as CEO of PepsiCo, Indra Nooyi fired her general counsel. Then rehired him before dinner. It wasn’t a stunt. It was a signal. She ran a $200 billion empire the same way she ran her life: with surgical precision, uncompromising standards, and an allergy to corpora ... Show More
1h 36m
Mar 2023
The Godfather of Influence, Dr. Robert Cialdini
In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, i ... Show More
38m 30s
Sep 2021
How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164
My guest today is Robert Cialdini, PH.D. He’s an award-winning behavioral scientist who is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any or ... Show More
1h 55m
Jan 2024
MI Rewind: The Soulful Art of Persuasion w/ Jason Harris
In this MI Rewind Episode, Robert Leonard chats with Jason Harris about what it means to be an “influencer,” the four principles for being a master influencer, how personal character is more important than facts and arguments when it comes to persuasion, all the ways empathy play ... Show More
46m 19s
Aug 2022
15 Psychology Tricks To Persuade Anyone
Here are 15 psychology tricks to persuade anyone! The art of persuasion is a practical life skill that everyone should learn, because it comes in handy in many circumstances. Whether you need to get your point across, close an important sale, or convince someone to do something f ... Show More
11m 25s
Jan 2023
76. Change My Mind: Using “Pre-suasion” to Influence Others
Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before we even deliver our pitch or presentation. Through what ... Show More
28m 49s