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Nov 2021
45m 10s

Jonah Berger on How to Change Anyone's M...

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About this episode
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on. In this episode, Eric and Jonah discuss his book, The Catalyst: How to Change Anyone's Mind. But wait ... Show More
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