logo
episode-header-image
Apr 2022
32m 56s

The Essentials: Persuading People

Harvard Business Review
About this episode
We all need to sell others on our ideas and offerings. Oftentimes that requires planning, perspective taking, and patience. A social psychologist highlights principles and tactics that’ll help you preempt colleagues or clients from doubting your expertise and get them to start or stop doing something. 
Up next
Jul 2025
That’s Our Show
This episode marks the end of a show that’s meant so much to us. Amy Bernstein and Amy Gallo say goodbye, answer two last Ask the Amys questions, and reminisce with founding producer Amanda Kersey. HBR’s Maureen Hoch, who came up with the original idea for the podcast, joins to s ... Show More
33m 36s
Jun 2025
Ask the Amys: Sabotaging Bosses, Irritating Employees, and More
What if your boss turns against you the minute you ask for a promotion? Or you struggle with strategic thinking and keep getting feedback that you’re “too in the weeds”? Or the person dragging down your team is doing just enough to stay out of trouble? The Amys give advice for de ... Show More
30m 24s
Jun 2025
Let Go of the Beliefs That Limit How You Lead
Many of us have internal beliefs—I need it done now, I know I’m right, I need to be involved—that feel like truth but actually hold us back as leaders. Executive coach Muriel Wilkins calls these counterproductive beliefs “hidden blockers,” and she talks the Amys through the proce ... Show More
34m 30s
Recommended Episodes
Jul 2022
The Psychological Technique for Winning Clients: How to Influence Anyone
In these shifting times, we need to change the thought that we need a new tactic or strategy. Here is what I believe in times like this...We need to open our hearts more, be more transparent and adjust how we approach people in this new economy. Here is a great technique for winn ... Show More
8m 25s
Dec 2021
How to Visualize your Goals and Stay Motivated in Achieving Them
You could be starting a business, going for that big promotion at work, trying to save a relationship or become a better parent. Whatever your goal is, there is an art in persuading yourself to face your fear to go to that next level. It's a story you must sell to yourself. In th ... Show More
26m 27s
Aug 2020
Mastering the Art of Persuasion
Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give ... Show More
27m 9s
Aug 2024
597: Daniel Pink - The Art of Selling, How To Persuade Others, and The Surprising Truth About What Motivates Us
tail spinning
59m 57s
Apr 2017
16: The Most Persuasive Word EVER In Leadership (And it's not what you think)
Listen to this if you want to learn how to win people over to your ideas more quickly.Successful people are able to persuade others to accept their proposal, vision or point of view. Learn the magic word for semi-instant buy-in to your idea. It's particularly important for introv ... Show More
6m 20s
Mar 2025
Dealing With Know-It-Alls - Sales Influence Podcast - SIP 552
tail spinning
8m 53s
Aug 2023
The Process of Client Attraction in Your Private Practice
We need to do more than post on social media to attract clients. And after speaking with a number of practitioners over the past week about marketing, it was really evident that there's a lack of understanding around what it is and the process of obtaining a client. So with that ... Show More
37m 55s
Nov 2021
Steps to Master the Art of Selling
Selling is typically giving money in exchange for a product or service. Selling is requires tact and charisma. Sales can be grating and obnoxious when done poorly Selling is a delicate but structured art with a lot of room for things to go wrong. The success of your sales efforts ... Show More
9m 14s
Oct 2021
The Keys To Self Confidence And Powerful Persuasion
Today I am going to change that negative mentality surrounding sales... I am going to teach you how to persuade in a powerful light. After this you will WANT to sell rather than fear it. FREE 3 DAY BUILD YOUR BRAND BOOTCAMP LIVE EVENT | 11.5.21 https://challenge.mastermind.com/by ... Show More
29m 58s