We all need to sell others on our ideas and offerings. Oftentimes that requires planning, perspective taking, and patience. A social psychologist highlights principles and tactics that’ll help you preempt colleagues or clients from doubting your expertise and get them to start or stop doing something.
Jun 2025
Let Go of the Beliefs That Limit How You Lead
Many of us have internal beliefs—I need it done now, I know I’m right, I need to be involved—that feel like truth but actually hold us back as leaders. Executive coach Muriel Wilkins calls these counterproductive beliefs “hidden blockers,” and she talks the Amys through the proce ... Show More
34m 30s
Mar 2024
How to Become More Persuasive at Work
Vanessa Bohns, a professor of organizational behavior at Cornell University, and Raven Hoffman, who works in a construction role that involves recruiting new clients to her firm, break down how to build influence at work. They discuss which persuasion tactics are most effective a ... Show More
34m 21s
Aug 2020
Mastering the Art of Persuasion
Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give ... Show More
27m 9s
Oct 2023
The Entrepreneurial Mindset
Welcome back to another exciting episode of "Accelerate Your Business Growth"! In today's episode, we have two incredible guests joining us: Shelly Lefkoe, the cofounder and CEO of the Lefkoe Institute, and Vaughn Yepremian, the founder of Yepremian Law Firm. We are diving deep i ... Show More
37m 36s
Aug 2023
719. Barbara Corcoran: Starting Your Own Business
Hey Heal Squad, I know we are all about healing, but we are also about thriving, owning our power, and living our best lives. No better guest to help us get there than Shark Tank's Barbara Corcoran! In this episode, Barbara navigates topics such as resilience, innovation, and sei ... Show More
59m 29s