Jul 6

The Secret to Knowing Who You Are | Luke Burgis

Most people think finding the right community will make them happier. It won’t—if you lose yourself in the process. AJ sits down with author Luke Burgis to explore why so many people unknowingly adopt the desires, beliefs, and goals of the people around them. From social media an ... Show More

1h 3m

Jul 2

How to Master Any Conversation | Social Intelligience Briefing

Most people think making a great impression is about saying the right thing. It isn’t. AJ and Johnny break down the science of "vibing"—the overlooked social skill that builds trust, creates opportunities, and makes people genuinely enjoy being around you. From first dates and ne ... Show More

24m 21s

Jun 29

How to Raise Confident Kids | Brandon Webb

Most parents think protecting their kids means shielding them from failure. It doesn’t. AJ sits down with former Navy SEAL sniper instructor Brandon Webb to explore how the same mental management principles used to train elite performers can help raise resilient, confident kids. ... Show More

1h 1m

May 2023

8 Psychology Hacks Behind The World’s Biggest Businesses - Richard Shotton - #626

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or exp ... Show More

1h 28m

Aug 2019

Some Very Important Effects In Advertising - Richard Shotton - #091

Richard Shotton is a behavioural scientist, the Founder of Astroten and an author. What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparis ... Show More

1h 10m

Oct 2025

Applying Behavioral Science for Improved Conversions

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, ... Show More

45 m

May 2024

Hacking the Human Mind With Applied Behavioral Marketing

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton. Guest: </st ... Show More

43m 27s

Apr 2020

Psychology, Advertising & Human Behaviour - Richard Shotton - #163

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more. Expect to learn how you can tell someone's ... Show More

1h 23m

Mar 2023

The Principles of Persuasion | Ep 507

Which principle of persuasion are you lacking? Today, Alex (@AlexHormozi) discusses the principles of persuasion and how they can be applied to businesses to sell more products and build successful companies. He also explains how the principles of authority, reciprocity, consiste ... Show More

24m 23s

Sep 2021

How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164

My guest today is Robert Cialdini, PH.D. He’s an award-winning behavioral scientist who is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any ... Show More

1h 55m

Feb 2023

8 Fascinating Psychological Biases - Richard Shotton - #592

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. This might not be news to you, but the human brain isn't designed to be rational. There are cheat codes to get the brain to believe strange things, do strange things and change in ways you might not an ... Show More

1h 37m

Sep 2025

#324 Using Behavioral Science to Hack Your Customers Minds with Richard Shotton, Founder at Astroten

Behavioral science is revolutionizing how businesses connect with customers and influence decisions. By understanding the psychological principles that drive human behavior, companies can create more effective marketing strategies and product experiences. But how can you apply th ... Show More

58m 36s

Oct 2021

#122 Robert Cialdini - The Principles of Persuasion

What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated ... Show More

1h 4m

Why Flaws Make You More Likable | Richar...