What makes people trust you faster, remember your message longer, and say “yes” more often? Behavioral science has the answers. In this episode, AJ and Johnny sit down with behavioral science expert and author Richard Shotton to break down the psychological tactics behind persuasion, trust, and influence that anyone—not just brands—can use.
From the power o ... Show More
Oct 2
You Were Trained to Be Invisible | Social Intelligence Briefing
The habits that helped you succeed early in your career can become the same habits that keep you invisible later. AJ and John break down how approval seeking evolves from a useful behavior into an identity. Working hard, following the rules, proving yourself, and waiting for reco ... Show More
12m 32s
Apr 2020
Psychology, Advertising & Human Behaviour - Richard Shotton - #163
Richard Shotton is a behavioural scientist, Founder of Astroten and an author. One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more. Expect to learn how you can tell someone's ... Show More
1h 23m
Mar 2023
The Principles of Persuasion | Ep 507
Which principle of persuasion are you lacking? Today, Alex (@AlexHormozi) discusses the principles of persuasion and how they can be applied to businesses to sell more products and build successful companies. He also explains how the principles of authority, reciprocity, consiste ... Show More
24m 23s
Feb 2023
8 Fascinating Psychological Biases - Richard Shotton - #592
Richard Shotton is a behavioural scientist, Founder of Astroten and an author. This might not be news to you, but the human brain isn't designed to be rational. There are cheat codes to get the brain to believe strange things, do strange things and change in ways you might not an ... Show More
1h 37m
Aug 2024
The Illusion of Choice with Richard Shotton
In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, inc ... Show More
33m 51s
<p>Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </st ... Show More
