Which principle of persuasion are you lacking? Today, Alex (@AlexHormozi) discusses the principles of persuasion and how they can be applied to businesses to sell more products and build successful companies. He also explains how the principles of authority, reciprocity, consistency, social proof, and liking can be used to increase sales and build trust with ... Show More
Aug 2024
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in ... Show More
47m 6s
May 2023
Take the Shot or Lose the Chance w/ Alex Hormozi
“If you say you have no proof of anything, I’d say you’re DELUSIONAL” This week’s episode with ALEX HORMOZI will change the way you think about starting with nothing, making decisions, and building a business. I met Alex via text message and we developed a friendship that I truly ... Show More
1h 1m
Jul 2023
#53 The Art of Persuasion
It's extremely difficult to achieve anything in life without understanding persuasion. In this episode, Grant discusses how to utilize persuasion to make a positive impact in the world while accomplishing your goals. For business, consulting, and sales training resources from Gra ... Show More
23m 25s
May 2024
This is How to Dominate Your Industry | Ep 11
“If you want to get rich, go alone. You want to get wealthy, build a team.”In today’s episode, Alex (@alexmortonmindset) shares his personal journey of achieving success through direct selling, offering strategies for entrepreneurs to scale their businesses in sectors like solar, ... Show More
29m 2s
Oct 2024
E103: Alex Hormozi - Private Equity’s Next Billionaire?
Alex Hormozi, entrepreneur and founder of Acquisition.com, joins David Weisburd to share his journey of building a $150 million net worth. He discusses the lessons learned from losing his fortune twice, the importance of controlling revenue streams, strategic risk-taking in busin ... Show More
58m 18s
Jan 2024
MI Rewind: The Soulful Art of Persuasion w/ Jason Harris
In this MI Rewind Episode, Robert Leonard chats with Jason Harris about what it means to be an “influencer,” the four principles for being a master influencer, how personal character is more important than facts and arguments when it comes to persuasion, all the ways empathy play ... Show More
46m 19s
Mar 2024
How to Become More Persuasive at Work
Vanessa Bohns, a professor of organizational behavior at Cornell University, and Raven Hoffman, who works in a construction role that involves recruiting new clients to her firm, break down how to build influence at work. They discuss which persuasion tactics are most effective a ... Show More
34m 21s
Nov 2023
You Can’t Woo Woo Your Way to Millions w/ Alex Hormozi # 440
<p>Alex Hormozi is a guy who gets shit done. With his brash, proven effective style, he leverages a deep understanding of business and social dynamics to offer guidance for how to make more money, the Good way. His insights are actionable and unapologetic, serving as both a bluep ... Show More
1h 45m
