Yesterday
CIA Whistleblower: “The Shadow Government Is Real” - John Kiriakou - #1160
John Kiriakou is a former CIA counterterrorism officer, intelligence whistleblower, journalist, and author. Expect to learn who’s actually controlling the US government, what John thinks of the new Paramount/Warner Bros. Skydance Merger, why we should be worried about and taking ... Show More
2h 36m
Oct 3
Willpower Expert: The Secret To Effortless Discipline - Angela Duckworth - #1158
Angela Duckworth is a psychologist, professor at the University of Pennsylvania, and an author. Expect to learn what Angela has learned about her worldview since writing GRIT, if removing friction from your life is making you weaker, how important physical environments are and wh ... Show More
1h 41m
Aug 2024
The Illusion of Choice with Richard Shotton
In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, inc ... Show More
33m 51s
Oct 2025
Why Flaws Make You More Likable | Richard Shotton
What makes people trust you faster, remember your message longer, and say “yes” more often? Behavioral science has the answers. In this episode, AJ and Johnny sit down with behavioral science expert and author Richard Shotton to break down the psychological tactics behind persuas ... Show More
1h 5m
Mar 2023
275.The Illusion of Choice with Richard Shotton
<p dir="ltr">In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We ... Show More
46m 46s
Feb 2023
"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton
Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week.
In this episode, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological ... Show More
21m 17s
Jun 2022
Revealing the Hidden Brain, with Shankar Vedantam
How much insight do people have into why they behave the way they do? Science journalist Shankar Vedantam, host of the Hidden Brain podcast and author of “Useful Delusions: The Power and Paradox of the Self-Deceiving Brain,” talks about why he is fascinated by the paradoxes of hu ... Show More
40m 38s
Jun 2024
The New Science Of Intuition: Neuroscientist Joel Pearson On Leveraging The Unconscious Mind For Better Decisions & Actions
Dr. Joel Pearson is a cognitive neuroscientist, author of “The Intuition Toolkit,” and a pioneer in objectively measuring human intuition. This conversation explores the fascinating science behind intuition, revealing its influential role in decision-making. We discuss Joel’s gro ... Show More
1h 54m
Richard Shotton is a behavioural scientist, Founder of Astroten and an author.
This might not be news to you, but the human brain isn't designed to be rational. There are cheat codes to get the brain to believe strange things, do strange things and change in ways you might not anticipate. Richard has one of the best insights into this world of mental models ... Show More
<p>Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </st ... Show More
