Aug 22
Ex-Gang Member: What Makes A Violent Man Change? - Johnny Chang - #1140
Johnny Chang is a former gang member and inmate turned Christian pastor, speaker, and podcaster. What happens when a boy enters prison at 12 and doesn’t emerge until 25? That was Johnny Chang’s reality. Raised amid violence and gangs, he eventually found God. But does a violent p ... Show More
2 h
Aug 20
Jocko Willink, Matt McCusker & Jeff Dye - Mostly Wise #3 - #1139
In the third episode of Mostly Wise, we explore: If Matt and Jeff could survive Navy SEAL selection, training and hazing. Whether the Navy actually has trained animals like killer assassin kamikaze dolphins. How the guys deal with their own versions of sobriety. Why Love on The S ... Show More
2h 33m
Oct 2025
Why Flaws Make You More Likable | Richard Shotton
What makes people trust you faster, remember your message longer, and say “yes” more often? Behavioral science has the answers. In this episode, AJ and Johnny sit down with behavioral science expert and author Richard Shotton to break down the psychological tactics behind persuas ... Show More
1h 5m
Mar 2023
275.The Illusion of Choice with Richard Shotton
<p dir="ltr">In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We ... Show More
46m 46s
Oct 2023
Top Advertising Exec on the Tricks and Psychology of Good Marketing | Rory Sutherland
<p>In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. We spoke about what makes people spend money on luxury goods, the personality traits that make a ... Show More
1h 31m
Oct 2025
537. Unlocking Behavioral Secrets of Iconic Brands
In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, Hacking the Human Mind. Together, they explore the psychological principles behind some of the world's most iconic brands, includi ... Show More
48m 21s
Feb 2023
"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton
Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week.
In this episode, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological ... Show More
21m 17s
Richard Shotton is a behavioural scientist, the Founder of Astroten and an author.
What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparison sites improve customer buy-in? And why do budget airlines reduce quality of ... Show More
<p>Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </st ... Show More
