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May 2023
1h 28m

#626 - Richard Shotton - 8 Psychology Ha...

Chris Williamson
About this episode

Richard Shotton is a behavioural scientist, Founder of Astroten and an author.

Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or expect. So it's pretty important to discover how you're being manipulated.

Expect to learn what are the most powerful words in persuasion, which human biases are over tested & overrated, how a small commitment can be the beginning of a huge commitment, which hacks make advertising campaigns stick in people’s minds, how to overcome the problem of analysis paralysis, how to change everything someone believes whilst changing nothing they experience and much more...

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Extra Stuff:

Buy The Illusion Of Choice - https://amzn.to/3XDakP7

Follow Richard on Twitter - https://twitter.com/rshotton 

Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/

To support me on Patreon (thank you): https://www.patreon.com/modernwisdom

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