logo
episode-header-image
May 2024
43m 27s

Hacking the Human Mind With Applied Beha...

Michael Stelzner, Social Media Examiner
About this episode

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.



Guest: Richard Shotton | Show Notes: socialmediaexaminer.com/617



Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Aug 21
Educational Video Ads: The Secret to More Leads and Sales
Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storyte ... Show More
48 m
Aug 14
Emotional Targeting: A Proven Path to More Leads and Sales
Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Enter emotional targeting i ... Show More
47m 22s
Aug 7
5 Reasons Your Content Is Failing and How to Fix It
Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation and loyalty while yours struggles to connect? The solution isn’t just better he ... Show More
44m 48s
Recommended Episodes
Mar 2024
How to Grow Your Agency Through Socially Responsible Marketing
How to Grow Your Agency Through Socially Responsible Marketing DESCRIPTION:Wondering how to prioritize inclusivity, emotion, and social impact in your agency’s work? Looking for a proven model to follow? To discover the keys to conscious agency growth from a serial entrepreneur w ... Show More
43m 12s
Mar 2024
Personal Branding Tips for Agency Owners
Wondering whether to make yourself the face of your company? Worried about balancing professionalism with personal branding? To discover how to leverage your personality to build client trust and supercharge sales, Brooke Sellas interviews Sarah Scott. Guest: Sarah Scott Review o ... Show More
41m 36s
May 2024
How to Improve Client Satisfaction
Are your clients 100% happy with your services? Wondering how to handle dissatisfied customers? To discover how transparency in your pricing, proposals, and communications can make or break what people think about your agency, Brooke Sellas interviews Q Moldrik. Guest: Q Moldrik ... Show More
38m 28s
Nov 2022
Twitter Changes: What it Means for Marketers
We explore the latest Twitter changes featuring Jerry Potter with Michael Stelzner on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
31m 4s
Feb 2022
[BEST OF] 5 Little-Known Facts About Consumer Behavior
I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Gu ... Show More
52m 10s
Sep 2022
Facebook Advertising Updates: Advantage+, New Targeting, and More
We explore the latest Facebook ads changes featuring Jerry Potter with Allie Bloyd on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
18m 24s
Jul 2023
Threads: What Marketers Need to Know
We explore the latest Threads updates with Jerry Potter featuring Peg Fitzpatrick on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
30m 47s
Apr 2020
#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
Richard Shotton is a behavioural scientist, Founder of Astroten and an author.One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more.Expect to learn how you can tell someone's m ... Show More
1h 23m
Sep 2022
Instagram Updates: Reels Tools, Sharing Features, and More
We explore the latest Instagram changes featuring Jerry Potter with Shannon McKinstrie on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
21m 15s
Nov 2020
Instagram Hashtag Changes: What Marketers Need to Know
Explore what Instagram's changes to hashtags and keyword search mean for marketers with special guest Natasha Samuel, this week on the Social Media Marketing Talk Show. Register for the Google Analytics for Marketers Course See Privacy Policy at https://art19.com/privacy and Cali ... Show More
45m 46s
Listen to millions of songs and podcasts on Anghami