Yesterday
CIA Whistleblower: “The Shadow Government Is Real” - John Kiriakou - #1160
John Kiriakou is a former CIA counterterrorism officer, intelligence whistleblower, journalist, and author. Expect to learn who’s actually controlling the US government, what John thinks of the new Paramount/Warner Bros. Skydance Merger, why we should be worried about and taking ... Show More
2h 36m
Oct 3
Willpower Expert: The Secret To Effortless Discipline - Angela Duckworth - #1158
Angela Duckworth is a psychologist, professor at the University of Pennsylvania, and an author. Expect to learn what Angela has learned about her worldview since writing GRIT, if removing friction from your life is making you weaker, how important physical environments are and wh ... Show More
1h 41m
Aug 2024
The Illusion of Choice with Richard Shotton
In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, inc ... Show More
33m 51s
Oct 2025
Why Flaws Make You More Likable | Richard Shotton
What makes people trust you faster, remember your message longer, and say “yes” more often? Behavioral science has the answers. In this episode, AJ and Johnny sit down with behavioral science expert and author Richard Shotton to break down the psychological tactics behind persuas ... Show More
1h 5m
Mar 2023
275.The Illusion of Choice with Richard Shotton
<p dir="ltr">In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We ... Show More
46m 46s
Oct 2022
145: The Mechanics of Social Media with Dr. Richard Shuster
In this episode, we're diving deep into how the news and media have conditioned our modern society, so this is a powerful conversation that anyone familiar with social media does not want to miss! Dr. Richard Shuster is a licensed clinical psychologist, TEDx speaker, CEO of Your ... Show More
35m 32s
Oct 2023
Top Advertising Exec on the Tricks and Psychology of Good Marketing | Rory Sutherland
<p>In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. We spoke about what makes people spend money on luxury goods, the personality traits that make a ... Show More
1h 31m
Feb 2023
"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton
Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week.
In this episode, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological ... Show More
21m 17s
Apr 2022
Maya Shankar: The Power Of Slight Changes (And Why We Do What We Do)
In today’s episode, cognitive neuroscientist & former Senior Advisor in the Obama White House, Dr. Maya Shankar joins Rich to talk about the science behind growth & transformation.
This is a conversation about navigating change, igniting professional growth, and managing grief th ... Show More
2h 32m
Richard Shotton is a behavioural scientist, Founder of Astroten and an author.
One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more.
Expect to learn how you can tell someone's mood by the movement of their mouse, why the end of an experience is the most ... Show More
<p>Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </st ... Show More
