Aug 2024
30m 37s
Want clients for life? Give your client an experience that goes beyond their expectations.
Think about booking lodgings for a vacation. It’s one thing to book a room for your stay with all the expected accommodations. But you remember the place that goes beyond: the chocolate on the pillow to greet you as a new guest, warm and freshly laundered towels in the bathroom daily, a minifridge already full of goodies you didn’t even have to buy, etc. And the next time you’re ready for a vacation in the area, you want to stay there again.
Now, it’s really easy to think that translating that type of experience into your service-based business is as simple as surprising and delighting with little gifts, like that chocolate on the pillow. But there’s so much more to it, and today I’m excited to have Amber Kinney back on the podcast to talk about it.
In this final episode of our customer experience series on Promote Yourself to CEO, you’ll learn about how you can translate surprising and delighting clients into your business as part of your customer experience plan. We’ll teach you how to put a little more intention and thoughtfulness into the ways you choose to surprise and delight clients so that they’ll trust and connect with you and your company.
On this episode of Promote Yourself to CEO:
6:44 - What’s one of Amber's favorite ways to surprise and delight clients in her agency?
8:45 - I talk about a recent surprise I received when I started working with someone new. This kind of delight can motivate your clients even more!
13:01 - You can vote with your dollars when delighting your clients, too. Here’s how we do it every year.
16:22 - How do you and your team build connection with your clients in ways that will surprise and delight them?
24:25 - I discuss another way I try to delight all the time. This one goes above and beyond, and it can stick for your clients for years!
Amber Kinney’s agency, The AK Collective
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🎤 That's for listening! I'll see you next week!