logo
episode-header-image
Nov 2022
59m 24s

Ep#2 Planning for Effective Outcomes: "P...

Fergus O’Carroll
About this episode

Ep#2 focuses on performance vs. brand marketing and the blasphemous idea of both in a single execution. This series brought to you by WARC.

Up next
Jul 7
The story behind Uber Eats' "Football is for Food"
Georgie Jeffreys of Uber and Kelsey Hodgkin of Special Group, LA join me to share the story behind the amazing "Football is for Food" campaign, featuring Matthew McConaughey and so many others. A brilliant episode. 
38m 16s
Jun 27
How Josh Wines turned reluctance into social Effie Gold
How an organic social moment changed how a wine brand went to market. Josh's CMO, Dan Kleinman is joined by Tombras' EVP, Head of Strategy, Kelsey Karson and VP, Group Creative Director, Morgan McLees to talk us through their 2025 Gold Effie-winning Josh O'Clock initiative. Thank ... Show More
43m 47s
Jun 20
Live with Effie winners in NYC
As the Official Podcast Partner of the Effies, we recorded nine short interviews with agencies and clients on awards night, before they even knew which Effie they'd won. We talk with Verizon/Ogilvy, McDonald's/W+K, Molson Coors/DDB, Chili's/Mischief, Favor/Preacher, Dramamine/FCB ... Show More
47m 7s
Recommended Episodes
Apr 2020
S01.E01 - Design to Brand Strategy
Jacob Cass & Matt Davies discuss brand strategy, defining what it is and how to bridge the gap between design & brand strategy, as well as revealing their back stories and what to expect in the first season of the JUST Branding Podcast. 
26m 56s
Jul 2023
B2B vs B2C Marketing
Not only do B2B (Business-to-business) and B2C (Business-to-consumer) companies have different audiences, but their audiences respond differently to each other and so they must use different tactics to capture their attention. In this episode of the Digital Marketing Podcast, the ... Show More
24m 24s
May 2024
S05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy Raskin
In this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin. Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purp ... Show More
46m 37s
Mar 2024
Ef You Money vs Ef You Marketing Skills
E242: New concept I'm playing around with: "Fuck You Marketing Skills." "Fuck You Money" vs "Fuck You Marketing Skills" #marketing #inbound #organic #evergreen The Edward Show https://edwardsturm.com/the-edward-show/ 
4m 15s
Nov 2019
Ep. 01: What Makes Odoo Special
Odoo is unlike any product on the market. In this episode I discuss what I believe makes Odoo one of the most powerful platforms available, showing examples of its power. 
4m 21s
Sep 2022
The next two years in marketing
Mark Schaefer and Dennis Yu get out their crystal balls to look at the biggest impacts on marketers in the next two years. Will it be the metaverse? NFTs? Influencer marketing? The hosts don't always agree on this but you'll gain a fascinating perspective on what's coming next!  
1 h
Apr 2020
S01.E02 - Benefits of Brand Strategy
Jacob Cass & Matt Davies discuss the benefits of brand strategy for both designers and businesses using examples from their careers, including San Francisco and smaller local businesses. 
28m 33s
Apr 2020
Leading With Kindness & Clarity During a Crisis 2 | 1
Radical Candor author and co-founder Kim Scott talks with Kelly Leonard, executive director of insights and applied improvisation at Second City Works and author of the book, Yes, And: Lessons from The Second City, talk about how an improv mindset coupled with practicing Radical ... Show More
53m 7s