S01.E02 - Benefits of Brand Strategy

<p>In this episode, Jacob and Matt sit down with Thumbcorp’s co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks like in the worlds of blockchain, Web3 and frontier technology.</p> <p>Dan brings decades of creative and planning experience from Levi’s t ... Show More

How do you reimagine one of the world’s most powerful brands? Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partnered with Amazon to deliver one of the largest brand transformations in recent history. In this episode, James Greenfield, CEO and Founder of ... Show More

In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else. Together they explore why great brands need a clear adversary, how to choose the right one, and how ... Show More

In this podcast episode, Carlos and Brenda Citron, branding experts, advise businesses to intentionally create a simple, customer-focused brand to boost loyalty and success. 

Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly? As Mika puts it, there are two core components: strategy and creativity. Strategy involves strategic thinking, writing posit ... Show More

<p>Ep#2 focuses on performance vs. brand marketing and the blasphemous idea of both in a single execution. This series brought to you by WARC.</p> 

<p>Scott Dadich is a designer, magazine editor, and filmmaker. Formerly the Editor-in-Chief of WIRED Magazine, he now runs Godfrey Dadich Partners, a brand strategy and design company, where he is the Co-Founder and CEO. He joins to discuss his illustrious career and the multi-Em ... Show More

<div>Aidlin Darling Design co-founders Joshua Aidlin and David Darling join the podcast to discuss their transition from furniture-making to architecture, the importance of relationship-building, and the firm's AIA San Francisco Center for Architecture + Design</div> 

Felix Oberholzer-Gee, professor at Harvard Business School, says many organizations spend so much energy on strategy that it overwhelms with conflicting priorities. Instead, he argues companies should simplify and focus on two value drivers: customer satisfaction and employee sat ... Show More

Co-Hosts of the popular Second Studio Podcast, David Lee and Marina Bourderonnet, sit down to discuss the impact of marketing themselves outside of their firms, working in New York, and their process for establishing their own firm. 

<p>As Professor <a href="https://www.fastersmarter.io/guests/jesper-srensen/">Jesper Sørensen</a> sees it, a winning strategy is the result of conversations, not commands.</p><p>Sørensen says strategy can be directed from the C-suite, but it doesn’t have to be. “Lots of great str ... Show More

Mark Schaefer and Amanda Russell both have globally-recognized brands but took drastically different routes regarding their self-promotion strategies. In this show, the co-hosts discuss their pitfalls and challenges, the need to evolve strategies over time, the limits of self-dis ... Show More