S01.E02 - Benefits of Brand Strategy

As democracy fractures and trust erodes, branding enters unfamiliar territory. What happens to brand building when truth becomes optional and power consolidates? Learn more at www. justcreative.com/podcast In this episode, we’re joined by Marty Neumeier—one of the most influentia ... Show More

In this episode, we’re joined by Marty Neumeier—one of the most influential voices in branding—to explore what it means to design brands in a world increasingly shaped by autocracy, AI, and cultural volatility. 

In this episode, we’re joined by Jay Clouse, one of the most trusted voices in the creator economy and founder of Creator Science, a platform helping creators become professional entrepreneurs. Jay has built a standout brand around clarity, consistency, and community—without chas ... Show More

In this podcast episode, Carlos and Brenda Citron, branding experts, advise businesses to intentionally create a simple, customer-focused brand to boost loyalty and success. 

Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly?As Mika puts it, there are two core components: strategy and creativity.Strategy involves strategic thinking, writing positio ... Show More

Ep#2 focuses on performance vs. brand marketing and the blasphemous idea of both in a single execution. This series brought to you by WARC. 

Scott Dadich is a designer, magazine editor, and filmmaker. Formerly the Editor-in-Chief of WIRED Magazine, he now runs Godfrey Dadich Partners, a brand strategy and design company, where he is the Co-Founder and CEO. He joins to discuss his illustrious career and the multi-Emmy ... Show More

Aidlin Darling Design co-founders Joshua Aidlin and David Darling join the podcast to discuss their transition from furniture-making to architecture, the importance of relationship-building, and the firm's AIA San Francisco Center for Architecture + Design 

Felix Oberholzer-Gee, professor at Harvard Business School, says many organizations spend so much energy on strategy that it overwhelms with conflicting priorities. Instead, he argues companies should simplify and focus on two value drivers: customer satisfaction and employee sat ... Show More

Co-Hosts of the popular Second Studio Podcast, David Lee and Marina Bourderonnet, sit down to discuss the impact of marketing themselves outside of their firms, working in New York, and their process for establishing their own firm. 

As Professor Jesper Sørensen sees it, a winning strategy is the result of conversations, not commands.Sørensen says strategy can be directed from the C-suite, but it doesn’t have to be. “Lots of great strategies are discovered,” he says, “they're discovered because the leaders we ... Show More

Mark Schaefer and Amanda Russell both have globally-recognized brands but took drastically different routes regarding their self-promotion strategies. In this show, the co-hosts discuss their pitfalls and challenges, the need to evolve strategies over time, the limits of self-dis ... Show More