S01.E02 - Benefits of Brand Strategy

AI is no longer simply helping consumers make decisions. It is becoming an active participant in what they discover, trust and buy. Learn more at https://justcreative.com/podcast In this episode of JUST Branding, Jacob Cass and Matt Davies speak with Asha Parmar, founder of Élan ... Show More

Why do stories move people in ways that facts, features and clever messaging rarely can? Learn more at justcreative.com/podcast In this episode, Jacob Cass and Matt Davies speak with Park Howell, Emmy Award winning brand strategist, founder of The Business of Story and one of the ... Show More

In this episode, Jacob Cass & Matt Davies sit down with Ekaterina Solomeina, creative director, TEDx speaker, co-founder of Future London Academy, and host of Creative Capes, to explore how branding, design, and creative leadership are evolving. As AI accelerates execution and bu ... Show More

Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly? As Mika puts it, there are two core components: strategy and creativity. Strategy involves strategic thinking, writing posit ... Show More

Clarity equals confidence. In today's episode, Fiona talks about what to include in a brand brief for a designer. She also shares the different elements of a brand brief, and tips on working with a designer. Tune in! Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta ... Show More

How does relevance impact brand bottom line? Listen to the Apple, Starbucks and Google examples. Learn why your brand needs to be relevant . 

<p>What gives a brand its spark? That little bit of magic that no one else has? Is it even possible for a brand to be unique anymore? As the world becomes ever more connected, the art of branding has never been more critical or more challenging.</p> <p>This week, we are talking ... Show More

Head of Strategy at FutureBrand North America, Lynne Field, delves into the concept of strategic brand bravery and its impact on business transformation. By combining strategic rigor and design thinking, FutureBrand helps clients like Cigna, GM, and L’Oréal create and manage bran ... Show More

These five B2B brands are pushing boundaries with innovative content.  In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy. Join as we discuss:How one brand’s commitment to industry ne ... Show More

This episode focus on brand definition with great examples. 

<p>We&apos;re joined by Danielle Hawley, Head of Global Brand for Uber and Celia Garforth, Head of Strategy at the Special Group. We talk about the new work and the unlock that drove its original creation. Thanks to the Master of Advertising Effectiveness program (MAE) for sponso ... Show More

In this podcast episode, Carlos and Brenda Citron, branding experts, advise businesses to intentionally create a simple, customer-focused brand to boost loyalty and success.