Ef You Money vs Ef You Marketing Skills

E738: Five quick and critical tips to boost your local visibility using your Google Business Profile. Whether you’re a brick-and-mortar business or a service provider, these are must-know moves - and the last tip is absolutely wild. - The one thing most businesses skip - but shou ... Show More

E737: We're 11 days into Google’s June 2025 Core Algorithm Update, and the SEO landscape is shifting. I break down the biggest winners and brutal losses from the update so far. We’ll cover: - A shocking traffic surge on an AI-generated site - Small travel bloggers bouncing back f ... Show More

736: Can a $5 press release really trick Google’s AI into calling your brand "reputable"? Yes - and today I break down exactly how. In this episode, I unpack a wild strategy that shows how startups (or anyone) can influence Google's AI Overviews using low-cost press releases. We ... Show More

Episode #277 - "What 'Works' in Jewelry Marketing" Welcome to Episode #277. Today, I'm diving into the topic of when marketing actually "works". Sometimes, marketing seems like a big mystery. Is it all about posting on social media? Sending out emails? Is there a magical formula ... Show More

Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get imm ... Show More

How much has marketing really changed in the last decade? It might not be as much as you think. This week, Elena and Rob are covering what’s next in marketing, from how younger generations are making new demands of businesses to why it's so hard to keep up with the latest AI deve ... Show More

I have a new Twitter follower who has branded herself as an "authenticity coach." This puzzled me. Is that a real business? Is "authenticity" a critical business skill so important it has become a cottage industry? And perhaps the bigger question is, exactly what DO you need to l ... Show More

What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability? Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. Th ... Show More

Episode #257 - "Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing" In Episode #257 today, we're chatting about how to blend merchandising with jewelry marketing, especially for spotlighting your jewelry brand in the most effective way possible. Some of you Sparklers ... Show More