We brought together planners and creatives to talk about epiphany moments - those times when you know you've just unlocked the idea. We talk about what they ultimately led to in the work. Joining me are Ryan Lehr, Co-CCO at Deutsch, John Deschner, Head of Brand at Maximum Effort, Jill Burgeson, CSO at TBWA/Chiat/Day/LA, Amanda Shapiro, EVP Strategy at Deutsc ... Show More
Yesterday
What happens when the Airbnb team takes on a mortgage brand?
What happens when the team that brought you Airbnb's Belong Anywhere, Coke's Share a Coke and Prudential’s Day 1, come together on a mortgage brand? Rocket's new work is the result of not simply disrupting the mortgage category, but defining a new one. You can watch this episode ... Show More
42m 31s
Apr 12
On the Spot: Levis and Jeep
It's planners talking brands they've never worked on. I'm joined this month by John Kenny, CSO at Eversana Intouch and Ashley Williams, SVP, Experience Design at Spark Foundry, NYC. We're talking two iconic American brands. You can also watch this episode and see the creative wor ... Show More
45m 32s
Apr 5
Planning for Effective Outcomes 2026 Ep#1: Getting to the Client Brief
Colin Kavanagh, CMO at Pernod Ricard, Adam Craw, Global Head of Prime Marketing at Amazon and George Felix, EVP CMO at Brinker International discuss how they get to defining their objectives, challenges, strategies and audience insights. And who writes the client brief. Thanks to ... Show More
43m 28s
Dec 2024
📷 Polaroid: Invented (sort of) by a 3-Year-Old | 8
It’s the OG of instant photography — It paved the way for the iPhone, inspired Instagram, and fills every photo album on your parents’ bookshelf. Polaroid became a fave of world-class artists like Ansel Adams and Andy Warhol, but did you know its inventor, Edwin Land, actually go ... Show More
46m 13s
Aug 2023
Craig Brommers (AEO) | A Lesson in Marketing to Generation Z
<p>Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfitters, AEO for short, has about 1,000 stores globally and about 40,000 associa ... Show More
51m 35s
Jan 2025
Advice Line with Lara Merriken of LÄRABAR (October 2024)
<p>LÄRABAR founder Lara Merriken joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Lara discusses her latest venture: a coaching service for entrepreneurs.</p><p>First we meet Alison in Denver, who’s hoping to maintain her body care ... Show More
50m 46s
<p>Here is my brand-new conversation with <strong>Jerry Colonna,</strong> CEO and co-founder of <a href="http://reboot.io/" rel="noopener noreferrer" target="_blank">Reboot.io</a>, an executive coaching and leadership development firm dedicated to the notion that better huma ... Show More
