Not only do B2B (Business-to-business) and B2C (Business-to-consumer) companies have different audiences, but their audiences respond differently to each other and so they must use different tactics to capture their attention. In this episode of the Digital Marketing Podcast, the team discuss the main differences between B2B and B2C, what basic principles th ... Show More
Yesterday
How to Go Viral – The Science Behind Content that Spreads
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Brendan Kane, viral strategist and author of One Million Followers, for a deep dive into the art and science of making content go viral. Going viral often feels like marketing mythology,something bosses ... Show More
26m 1s
Yesterday
Branding, Strategy and Taylor Swift
In this episode of The Digital Marketing Podcast, Daniel Rowles explores one of the most unexpected but powerful business case studies in modern branding: Taylor Swift! Joined by Kevin Evers, Senior Editor at Harvard Business Review and author of There’s Nothing Like This. Kevin ... Show More
31m 10s
Jan 2024
Influencers in B2B? Too little too late, or a risk worth taking?
On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust?
Dis ... Show More
22m 22s
Apr 2024
B2B Marketing Hard Truths with Peter Weinberg
At any time, only 5% of a B2B company’s potential customers are in-market. That’s a small group. Which means marketing to the other 95% might be pretty important...
In this episode, Elena and Angela are joined by Peter Weinberg, former Global Head of Development at The B2B Instit ... Show More
27m 34s
Mar 2021
Creating a Meaningful Media Experience with Havas Media Group’s Chief Growth Officer, Erin Flaxman
There’s no doubt that metric reports are valuable for marketers. After all, those numbers offer insights that greatly influence decisions around where a company should be spending its money. But what happens when two completely different programs, such as an NBA game and network ... Show More
40m 21s
Aug 2021
Using Content to Lure Clients into the Sales Funnel with HVR’s Meredith Stowe Christie
B2B marketing gets a bad reputation. Some will say it’s boring and you can’t be creative in the B2B space. But who wrote the rulebook that said B2B couldn’t be fun or inspiring? Meredith Stowe Christie, the VP of Marketing at HVR, says that regardless of who your client is, B2B d ... Show More
42m 36s