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Jul 2023
24m 24s

B2B vs B2C Marketing

Ciaran Rogers, Daniel Rowles and Louise Crossley
About this episode
Not only do B2B (Business-to-business) and B2C (Business-to-consumer) companies have different audiences, but their audiences respond differently to each other and so they must use different tactics to capture their attention. In this episode of the Digital Marketing Podcast, the team discuss the main differences between B2B and B2C, what basic principles th ... Show More
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