Not only do B2B (Business-to-business) and B2C (Business-to-consumer) companies have different audiences, but their audiences respond differently to each other and so they must use different tactics to capture their attention. In this episode of the Digital Marketing Podcast, the team discuss the main differences between B2B and B2C, what basic principles th ... Show More
Oct 7
The Meta CMO Interview - Digital Marketing Measurement, AI & Why the Basics Still Matter
In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta’s Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lesson ... Show More
35m 3s
Jan 2024
Influencers in B2B? Too little too late, or a risk worth taking?
On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust?
Dis ... Show More
22m 22s
Apr 2024
B2B Marketing Hard Truths with Peter Weinberg
At any time, only 5% of a B2B company’s potential customers are in-market. That’s a small group. Which means marketing to the other 95% might be pretty important...
In this episode, Elena and Angela are joined by Peter Weinberg, former Global Head of Development at The B2B Instit ... Show More
27m 34s
Mar 2021
Creating a Meaningful Media Experience with Havas Media Group’s Chief Growth Officer, Erin Flaxman
There’s no doubt that metric reports are valuable for marketers. After all, those numbers offer insights that greatly influence decisions around where a company should be spending its money. But what happens when two completely different programs, such as an NBA game and network ... Show More
40m 21s
Mar 2024
Active or Passive Marketing: Which Strategy Works Best for You?
In Episode 113 of the business development podcast, host Kelly Kennedy delves into the debate between active and passive marketing strategies, aiming to uncover which approach is most effective for businesses. Through engaging discussions and expert insights, Kelly highlights the ... Show More
34m 46s
Aug 2021
Using Content to Lure Clients into the Sales Funnel with HVR’s Meredith Stowe Christie
B2B marketing gets a bad reputation. Some will say it’s boring and you can’t be creative in the B2B space. But who wrote the rulebook that said B2B couldn’t be fun or inspiring? Meredith Stowe Christie, the VP of Marketing at HVR, says that regardless of who your client is, B2B d ... Show More
42m 36s