S01.E01 - Design to Brand Strategy

<p>In this episode, Jacob and Matt sit down with Thumbcorp’s co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks like in the worlds of blockchain, Web3 and frontier technology.</p> <p>Dan brings decades of creative and planning experience from Levi’s t ... Show More

How do you reimagine one of the world’s most powerful brands? Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partnered with Amazon to deliver one of the largest brand transformations in recent history. In this episode, James Greenfield, CEO and Founder of ... Show More

In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else. Together they explore why great brands need a clear adversary, how to choose the right one, and how ... Show More

Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly? As Mika puts it, there are two core components: strategy and creativity. Strategy involves strategic thinking, writing posit ... Show More

S02E09 (#319). A linkshow. James and Per discuss two articles that have caught their attention. The articles in this episode are about pragmatic discovery; delivering value to projects, and how UX Strategy should focus on, understand, and design, across all touchpoints for the us ... Show More

This episode originally aired on October 14, 2021. How does type affect the brand identity? In this week’s episode, we learn about the power of typography to transform the voice of a brand. Sam is joined by Blake Goodwin, the Founder and President of Proportion Design, a Boston-b ... Show More

<p>Ep#2 focuses on performance vs. brand marketing and the blasphemous idea of both in a single execution. This series brought to you by WARC.</p> 

Mark Schaefer and Amanda Russell both have globally-recognized brands but took drastically different routes regarding their self-promotion strategies. In this show, the co-hosts discuss their pitfalls and challenges, the need to evolve strategies over time, the limits of self-dis ... Show More

<p>Brian Brydon, SVP, Head of Comms Strategy for Publicis, Enda Conway, Head of Connections Strategy for BBDO, NY and Ben Nilsen, Head of Media Strategy for Droga5 NY,  join me for Ep#1 to talk about the importance of Connections Planning in the ever increasing canvas of marketin ... Show More

If you’re wondering where to start with strategic planning, pause for a minute before getting into tactical ideas or writing a hundred-page strategic plan of action. Focus on identifying your strategic problem first. Strategy advisor Roger Martin shares common mistakes people mak ... Show More

<div>Mark Schaefer reveals his content anxiety – is he missing something by sticking with the same content formats for more than a decade? Jay Acunzo describes his strategy of starting and stopping shows and why it makes sense ... or not. </div> <p><u><a id= "m_-80329464111241905 ... Show More

Mark Schaefer and Ketih Jennings reveal the difference between story and narrative as it relates to business strategy. In this wide-ranging discussion, they unpack the role of narrative in branding and corporate influence, Eastern versus Western storytelling style, and more. This ... Show More

Are you considering a refresh of your brand? Roger Martin says you should probably rethink that. “When you rebrand, the [consumer’s] subconscious is saying ‘whoa, whoa, whoa, whoa, whoa, where's that thing we were comfortable with?’ And in some sense, it puts you back to square o ... Show More