logo
episode-header-image
Sep 2022
1 h

The next two years in marketing

Mark Schaefer
About this episode

Mark Schaefer and Dennis Yu get out their crystal balls to look at the biggest impacts on marketers in the next two years. Will it be the metaverse? NFTs? Influencer marketing? The hosts don't always agree on this but you'll gain a fascinating perspective on what's coming next! 

Up next
Feb 10
OpenClaw: Sandy Carter and Shawn Reddy Shows Marketers How to Set Up AI Agents That Actually Work
OpenClaw is the hottest open source AI agent in marketing and in this episode Shawn Reddy from Cliqk pulls back the curtain. He walks us through the OpenClaw dashboard live, demonstrates social media scraping in action and shows the complete setup process so you can see exactly w ... Show More
38m 18s
Jan 28
The 7 Things Marketers Need to Know About AI Search
One of the Top Marketing Trends in 2026. AI search is about to overtake traditional search by 2028, and the implications for marketers are massive. In this episode, Sandy Carter sits down with content strategy expert Andy Crestodina to unpack the rise of GEO (Generative Engine Op ... Show More
29m 50s
Jan 12
Why Marketing Will Never Be the Same Again (2026 Edition)
Marketing is scaling faster than humans can adapt—and most leaders are underestimating the shift. In this conversation with Sandy Carter, Ray Wang, CEO and founder of Constellation Research, and Liz Miller, former leader of the CMO council, and analyst at Constellation Research, ... Show More
46m 31s
Recommended Episodes
Apr 2024
Marketing for the Future
How much has marketing really changed in the last decade? It might not be as much as you think.<br /><br />This week, Elena and Rob are covering what’s next in marketing, from how younger generations are making new demands of businesses to why it's so hard to keep up with the lat ... Show More
22m 25s
Mar 2021
The Future of Social Marketing: Trends to Track
Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? To explore the latest social marketing trends and how marketers should prepare for a changing world, I interview Mark Schaefer. Sponsor: Visit ahrefs ... Show More
44m 4s
Nov 2023
The Marketing Hill Mash: Marketing Mind Games
Dare to take a dive into the headspace of some of marketing’s best minds?   Daniel does—and he’s traveling back to relive some of his guests’ hottest takes to find out the #1 marketing hill they’d be willing to die on. This week, we’re unleashing some of the most psychologically ... Show More
9m 30s
Jan 2024
The Top 5 Marketing Trends to Pay Attention to in 2024
What are the top marketing trends to watch out for in 2024?   In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers b ... Show More
8m 40s
Nov 2023
Latest Digital Marketing News
There's always news in the world of digital marketing... and today is no different. In this episode of the Digital Marketing Podcast we explore Performance Max search themes and how they can be leveraged for max performance in your campaigns. We also discuss the latest changes to ... Show More
26m 35s
Apr 2023
The Future Of Marketing In An A.I. World w/ Phil Agnew (#113)
How will AI impact decision-making and human interaction? Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interaction but how it impacts marketing decisions. Learn the importance of being distinc ... Show More
30m 35s
Jan 2023
Community-Based Marketing: The Future of Business
tail spinning
41m 51s
Jan 2024
Influencers in B2B? Too little too late, or a risk worth taking?
On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust? Dis ... Show More
22m 22s
Sep 2023
Latest Trends In Digital Marketing 2023
We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta's position in the AI space with the recent launch of their latest large language model (LLM), Llama 2, which has outperformed ChatGPT on most benchmarks. Meta a ... Show More
25m 41s
Jan 2024
Digital Marketing Trends for 2024
We are back with another trends episode, and what better trends episode to do, than one at the start of a fresh year, looking at the year ahead. So we bring you our digital marketing trends for 2024! With the phase-out of third-party cookies looming, the cookieless future is fast ... Show More
38m 17s