The next two years in marketing

In this wide-ranging talk with AI marketing strategist Mathew Sweezey, we cover a lot of ground, including AI's need for marketing speed, the human bottleneck, the reality of agents, a softer view of generative AI legal concerns, and reimagining the nature of creativity. Mark Sch ... Show More

Are you creating content to build an audience, build a brand, or win the SEO sweepstakes? How does content really work in the world today? It's complicated, but Mark Schaefer and Jay Acunzo have a meeting of the minds in this fast-paced and provocative show. Mark Schaefer is a st ... Show More

Other than AI, is there any word about marketing more prevalent than "authenticity?" And yet, it might be one of the most misunderstood and abused words out there. In this deeply personal show, Mark Schaefer and Amanda Russell discuss how authenticity can help you, how it can des ... Show More

How much has marketing really changed in the last decade? It might not be as much as you think. This week, Elena and Rob are covering what’s next in marketing, from how younger generations are making new demands of businesses to why it's so hard to keep up with the latest AI deve ... Show More

Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? To explore the latest social marketing trends and how marketers should prepare for a changing world, I interview Mark Schaefer. Sponsor: Visit ahrefs ... Show More

Dare to take a dive into the headspace of some of marketing’s best minds?  Daniel does—and he’s traveling back to relive some of his guests’ hottest takes to find out the #1 marketing hill they’d be willing to die on.This week, we’re unleashing some of the most psychologically un ... Show More

What are the top marketing trends to watch out for in 2024?  In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be ... Show More

There's always news in the world of digital marketing... and today is no different. In this episode of the Digital Marketing Podcast we explore Performance Max search themes and how they can be leveraged for max performance in your campaigns. We also discuss the latest changes to ... Show More

How will AI impact decision-making and human interaction? Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interaction but how it impacts marketing decisions. Learn the importance of being distinc ... Show More

Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? To discover the benefits of community and why it’s a powerful marketing strategy, I interview Mark Schaefer.Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/547 ... Show More

On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust? Dis ... Show More

We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta’s position in the AI space with the recent launch of their latest large language model (LLM), Llama 2, which has outperformed ChatGPT on most benchmarks. Meta a ... Show More

We are back with another trends episode, and what better trends episode to do, than one at the start of a fresh year, looking at the year ahead. So we bring you our digital marketing trends for 2024! With the phase-out of third-party cookies looming, the cookieless future is fast ... Show More