Being in a leadership role isn’t easy. One recurring theme I hear about being an executive at a company is that you need to listen to your team. It’s simple - not easy - but simple. That doesn't always mean listening with your ears, sometimes listening is seeing people’s habits.
Brian Rowley, Vice President Marketing, Panasonic spoke with me today about how important it is to make sure your team is finding a proper balance and watching for their needs.
“I'm a big person for balance. Because there used to be a time when we used to push people to the extreme where they break and then okay, take a couple of days and sort of come back and, whatever. There's so many people who you hear over the course of time that say, oh, this person's in the office from 8:00 AM to 10:00 PM and what a great employee. And I always look at that and say, really like that job really only requires seven or eight hours. Why is it taking that person 12 or 13?”
In addition to teamwork, we also dove into why and how Panasonic made a shift to a B2B focus, and what it’s like to work with so many different divisions and shareholders across such a diverse company. Really, they make everything from computers and tablets, to manufacturing and food processing, to professional video equipment. Be sure to stay tuned, this is an episode of Marketing Trends you don’t want to miss.
Main Takeaways
Key Quotes
“I wanted to be the type of leader that I wanted to be led by. So for me, I sort of focused on the skills that were important to me and made sure that those have always come through in the teams that are reporting and working for myself today.”
“[Leadership is] the ability to be able to listen to what people have to say, make sure that you're acting with the best interest of the organization, but also trying to balance the needs of all those stakeholders.”
“I'm a big, big person for balance. Um, because you know, there used to be a time when we used to push people to, you know, to the extreme where they break and then okay, take a couple of days and sort of come back and, and whatever. Um, for me it's really about, that's not as important. Um, you know, I always look at, you know, there's so many people who you hear over the course of time that say, oh, this person's in the office from, you know, 8:00 AM to 10:00 PM and what a great employee. And I always look at that and say, really like that job really only requires seven or eight hours. Why is it taking that person 12 or 13?”
“At the end of the day, we're all consumers. How you tell your story again, it goes back to that relevant piece. What is it that you're trying to solve for? Because I might be in a business environment, but I'm gonna go home tonight and put on my consumer hat and through the age of digital, I'm gonna be served a variety of different content on my device. I don't know, necessarily, that the conversation is as much about B to C as it is B to B, but really being able to understand the needs of the customer and then be able to tell the story of our offerings.”
Bio
Brian Rowley is the Vice President of Marketing for Panasonic Systems Solutions Company of North America and has extensive experience across partner relationship management, digital marketing, lead generation, and product management. As one of your hosts, he focuses on digital transformation and encourages discussion on what businesses need to be successful and how to deliver on the human experience to create a more meaningful connection, a sense of community, and to foster loyalty.
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