Yes, inbound marketing and transparency are still important in 2024. This is why I'm sharing a special rerun of 'The Sales Evangelist Podcast' episode 078.
In this episode, I have the privilege of chatting with Marcus Sheridan, aka 'The Sales Lion,' on how to make inbound leads more effective for a sales pipeline. And here's the kicker: The secret to generating leads has nothing to do with meeting quotas.
Click play to gain invaluable insights and improve your inbound marketing skills. I promise, it's a listen you won't regret!
Marcus Sheridan’s Background
- Marcus helps businesses embrace the power of content and inbound marketing through his personal experiences.
- He and his team offer content marketing consulting & workshops, HubSpot consulting, speaking opportunities, and blogging services.
- Marcus is passionate about selling and the power that comes to an organization and sales professional when they learn to incorporate inbound marketing and transparency concepts.
Assignment Selling (17:16 - 21:12)
- Through an engaging example, my guest Marcus introduces the concept of “assignment selling.”
- Tune into his story at 17:16 and hear why providing prospective clients with valuable content should happen before direct sales engagement.
- Marcus also shares why this method helps build trust and transparency with potential clients.
- Discover how to streamline your sales efforts, reduce repetitive interactions, and close more deals with well-prepared and serious buyers in this episode.
The Impact of Online Content on Sales (24:11 - 28:35)
- Did you know that consumers now read an average of 105 pages of a website before making a purchase decision? We didn’t either.
