Welcome back to "Accelerate Your Business Growth," I'm your host, Diane Helbig. Today, we’re diving into the heart of sales strategy with Jason Kramer, founder of Cultivise, who brings a wealth of experience in B2B lead nurturing strategies. We're exploring the delicate balance between automation and authenticity in sales outreach. Jason unpacks how CRM systems can script our sales processes without sacrificing the personal touch that clients crave.
We discuss the power of segmenting contact lists and the use of AI and dynamic content in email marketing to engage customers more effectively. Plus, Jason shares his insights on using data to tailor messages to customer needs and preferences, the benefits of re-engaging past customers, and the crucial elements of a successful sales and CRM playbook.
Join us as we uncover the true value of nurturing leads versus merely generating them, the art of being helpful rather than pushy, and how to employ technology as an assistant without losing your unique voice. Whether it’s learning to effectively utilize AI in creating content, or understanding the importance of personal interaction for providing value, this episode is packed with strategies designed to keep your company top of mind for customers.
Jason Kramer founded Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology, after identifying revenue gaps in marketing and sales funnels for his B2B clients while running his own creative agency for 15 years. Be sure to visit this link to access resources and the playbook Jason shares.
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.
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