On this episode of Accelerate Your Business Growth, host Diane Helbig sits down with guest Jason Barnard to discuss building a successful SEO strategy. Jason shares his process, called the kalicube process, which focuses on identifying available resources and aligning them to what the audience is looking for to project the right solutions to Google and build an entire digital and SEO strategy around it. The conversation delves into building credibility through clear messaging and marketing tactics, and identifying one's brand and resources to serve the audience. They also cover the importance of understanding one's own business offerings and credibility to effectively communicate with clients. Key takeaways include the importance of creating videos and adding subtitles, giving Google more clues through packaging elements, and focusing on branding, marketing, and SEO in that order. Tune in for expert insights on building a successful SEO strategy and growing your business online.
Jason Barnard is the CEO of Kalicube. He is also an entrepreneur, author and digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy" for his professional work!
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Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.
The Importance of Demonstrating Credibility to Google: "What the machine is trying to do is understand who you are, what you do, and which audience you serve. Figure out if you're credible as a solution, and figure out if you actually have the correct solution..."— Jason Barnard 00:05:07
Achieving AI Credibility: "When you search Calicube, Google, its new generative AI, comes up with the perfect description and the perfect follow up questions because of the way we set up our entire understanding, credibility and deliverability system. If we think back to what I was saying earlier on, we make sure Google understands who we are, what we do and what we offer. It knows that we're a credible solution and we've got deliverable content that is useful to it and to its users."— Jason Barnard 00:11:56
How to Solve Duplicate Content Issues: "Your best bet is to be the decisive person. You say, Right, okay, I've got these two pages. I will either choose one or I will merge them, create one single page that actually solves the problem completely, rather than two that half solved the problem."— Jason Barnard 00:20:46
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