In this episode of "Accelerate Your Business Growth," host Diane Helbig is joined by email marketing expert Andriy Boychuk. They delve into the current state of email marketing, its effectiveness for small businesses, and the essential elements of a successful email marketing campaign. Andriy discusses the impact of storytelling in email campaigns, the role ... Show More
Dec 18
Unpacking Productivity Myths
In this episode of Accelerate Your Business Growth, Diane Helbig speaks with productivity strategist Sarah Ohanesian about the myths surrounding productivity, the hidden costs of busy work, and the importance of aligning teams for greater impact. They discuss how the pandemic has ... Show More
16m 18s
Dec 15
Blending AI and Empathy for Outstanding Customer Experiences
Welcome back to Accelerate Your Business Growth! In today’s episode, host Diane Helbig sits down with Dave Rizzo, Asia Pacific President of TP , a global leader in AI- and emotionally intelligent (EI)-powered digital business services. Together, they dive into practical strategie ... Show More
25m 41s
Jun 2023
#106: Unleashing the Full Potential of Email Marketing
<p>Are you underestimating the impact of email marketing in today's digital landscape? Amidst the noise surrounding social media and other digital channels, email remains a crucial tool for connecting with your audience on a personal level, owning your customer list, and boosting ... Show More
26m 17s
Oct 2021
Why Direct Mail is Coming Back with Dave Fink, CEO and Founder, Postie
<p>Double-tap — or in some cases just tap — to like. Those little filled-in hearts and thumbs-up used to be the currency of marketing campaigns. How many did you get? Then bots disrupted, and the market for selling likes got out of control. Brands started wising up to the super h ... Show More
51m 12s
Nov 2021
Maximizing Email Engagement with Cynthia Price, VP of Marketing, Litmus
<p>When there’s a problem, the sooner you know about it, the better. And this doesn’t just relate to high-level problems. The quicker you can identify that something is an issue and rectify it, the quicker you can get to making a meaningful difference towards your end goal. This ... Show More
44m 29s