In this episode of "Accelerate Your Business Growth," host Diane Helbig is joined by email marketing expert Andriy Boychuk. They delve into the current state of email marketing, its effectiveness for small businesses, and the essential elements of a successful email marketing campaign. Andriy discusses the impact of storytelling in email campaigns, the role of segmentation and personalization, and the emerging trends in email marketing. With valuable insights and practical advice, this episode offers a comprehensive guide for small business owners looking to leverage the power of email marketing.
Andriy and his family moved to the US in 2004. Before launching Flowium, Andriy spent 9 years working in corporate America, advancing from a junior position to Senior Project Manager at the Clarient Group. He focused on designing integrated, smart building design solutions.
In 2017, he created Flowium to help businesses realize the full potential of email marketing. Since then, he’s pioneered strategies to translate a strong customer retention ground game into stable revenue growth.
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Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.
Social Media Marketing: "Social media, it's more about awareness. I mean, sometimes works as a conversion channel as well, but, like, probably, what, 90%, it's awareness. You letting people know That you exist, your product exists, your service exists, and you are producing content so people find out about you."
— Andriy Boychuk 00:05:17
Quote: "Anytime you mention person in name first name in the subject line, it always gets very, better results than any other Subject line you can test in your industry. But as Dale Carnegie said, the nicest thing you can hear, it's your name when somebody this saying out loud your name."
— Andriy Boychuk 00:17:52
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