logo
episode-header-image
Jun 2021
43m 14s

How the Best Marketers Use Data with Aff...

MISSION
About this episode
Jonathan Silver, CEO of Affinity Solutions, discusses the importance of having a single source of truth when it comes to data and what the next trend is in personalization. 
Up next
Jan 21
He Built FaceTune's AI… Here's What He Says Marketers Get Wrong
The marketing teams winning with AI today are not the ones chasing every new model release. They are the ones who found the boring, repetitive tasks their teams hate and automated those first.Nir Pochter, Co-Founder and CMO at Lightricks, joins Stephanie Postles on Marketing Tren ... Show More
46m 39s
Jan 7
Website Expert: These Mistakes will Make or Break Your Entire 2026
The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives.Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break do ... Show More
1h 1m
Dec 17
The CMO Who Never Becomes Obsolete
The most future-ready marketing leaders aren’t the ones chasing trends… they’re the ones who can reinvent themselves every time the industry changes.Michelle Huff, Chief Marketing Officer at Alteryx, joins Marketing Trends to break down the mindset that kept her relevant through ... Show More
53m 20s
Recommended Episodes
Mar 2024
243 - How to Think About Full Funnel Marketing, With Vibhor Kapoor, Chief Business Officer of NextRoll
How can marketers strike a balance between brand awareness and long-term thinking? Vibhor Kapoor,  Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept o ... Show More
38m 39s
Aug 2022
SPI 606: What Good Marketers REALLY Are
<p>#606 What is our most important job as marketers? The number one thing we should do is help people make decisions. When potential customers come across our products they need to be able to understand if what we’re offering is right for them or not. So how do we do that? We’re ... Show More
12m 51s
Sep 2022
Data Insights in Digital Marketing
<p>As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host <a href="https://willfrancis.com/" target="_blank">Will Francis</a> chats with <a href="https://twitter.com/cspenn" t ... Show More
45m 49s
Aug 2020
Alight Analytics' Michelle Jacobs on Data-Driven Marketing and Respecting Customer Privacy (pt. 1)
<p>This is Part 1 of Cindi's interview with Michelle Jacobs, President and co-founder of marketing measurement agency Alight Analytics.</p> <p>On this episode, Michelle and Cindi discuss how data can turn marketing from a regretful expense to a worthwhile investment, the benefits ... Show More
25m 49s
Jan 2024
The Top 5 Marketing Trends to Pay Attention to in 2024
What are the top marketing trends to watch out for in 2024?   In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers b ... Show More
8m 40s
Apr 2024
Insights from Leading Marketing Strategies at Lyft & OpenTable
Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey, he’s dealt with the intricacies of ... Show More
14m 23s
Jun 2023
Branding, Marketing, and SEO with Jason Barnard
On this episode of Accelerate Your Business Growth, host Diane Helbig sits down with guest Jason Barnard to discuss building a successful SEO strategy. Jason shares his process, called the kalicube process, which focuses on identifying available resources and aligning them to wha ... Show More
34m 45s
Aug 2020
Alight Analytics' Michelle Jacobs on Data-Driven Marketing and Respecting Customer Privacy (pt. 2)
<p>This is Part 2 of Cindi's interview with Michelle Jacobs, President and co-founder of marketing measurement agency Alight Analytics.</p> <p>In Part 1, Michelle shared tips for keeping up with the rapid pace of change in the industry and explained in what ways data can transfor ... Show More
28m 46s
Aug 2020
How to Analyze Your Marketing: Google Analytics Strategy
Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, in this episode I interview Julian Juenemann. Julian is a measurement expert and founder of Measure School, a popular YouTu ... Show More
41m 53s
Sep 2021
Rethinking the Customer Journey: A Strategy for Marketers
<p>Is your marketing attracting the right customers? Do you want better marketing results? To learn how to rethink the customer journey and discover a strategy you can use to optimize your marketing, I interview John Jantsch.</p><p><br></p><p><strong>Sponsor</strong>: Visit <a hr ... Show More
45m 31s