This is Part 1 of Cindi's interview with Michelle Jacobs, President and co-founder of marketing measurement agency Alight Analytics. On this episode, Michelle and Cindi discuss how data can turn marketing from a regretful expense to a worthwhile investment, the benefits of learning to ask the right questions of your data, and how to determine a customer's wa ... Show More
Feb 11
How Nasdaq Architected a $90 Trillion Data Ecosystem
Discover how Nasdaq uses data platforms at a massive scale to power markets and prepare for AI. Angie Ruan, Nasdaq’s CTO of Capital Access Platforms, explains how large-scale data systems support market integrity, transparency, and decision-making across public and private market ... Show More
43m 20s
Jan 28
How OneDigital Is Reframing AI Agents as Coworkers
Discover why the future of AI at work is more human than you think. Vinay Gidwaney, Chief Product Officer at OneDigital, shares how treating AI agents as talent rather than technology is changing AI adoption at work. He explains people-first change management, managing AI coworke ... Show More
48m 6s
Jun 2021
Buying and Selling Homes Algorithmically with Opendoor’s VP of Research and Data Science, Kushal Chakrabarti
<p>For many people, the process of buying and selling a home will undoubtedly be the most difficult decisions they will make in their lifetime. Is the price you’re paying for your home fair? Is the price you’re selling your home for an adequate sale price? For a long time, realto ... Show More
32m 26s
Dec 2021
Marketing Tips, Tricks, and Tactics with Amanda Malko, CMO at G2
<p>Bringing new people into your business is exciting and it’s important to get the right match, all the way down to someone who fits that stage of the company. Through experience building great teams in her career, <a href="https://www.linkedin.com/in/amandamalko/">Amanda Malko< ... Show More
43m 2s
Dec 2021
Making the Turn from Data Inventory to Helpful Information with Mara Reiff, the Chief Data Officer of FreshBooks
<p>If data is in a pool that only keeps getting deeper as data inventory is accounted for, when is the exact moment for a business leader to jump in to do something with all the accumulated information? Leaders who care about data appreciate that it’s necessary to take stock befo ... Show More
32m 50s
Mar 2021
Data Monetization Strategies with Micheline Casey
<p>Micheline has more than twenty years' experience at the intersection of data and money, and has been a Chief Data Officer (CDO) with 3 different organizations, leading and scaling data strategy, infrastructure, and platforms. She also led data commercialization efforts at Ford ... Show More
49m 49s
May 2024
#208 Monetizing Data & AI with Vin Vashishta, Founder & AI Advisor at V Squared, & Tiffany Perkins-Munn, MD & Head of Data & Analytics at JPMC
Everything in the world has a price, including improving and scaling your data and AI functions. That means that at some point someone will question the ROI of your projects, and often, these projects will be looked at under the lens of monetization. But how do you ensure that wh ... Show More
1h 1m
Mar 2023
2305: Marketing Mix Optimisation: A Triangulated Approach by Ekimetrics
<p>Today's guest is Matt Andrew, UK Managing Director and Partner at Ekimetrics. The global data science consultancy helps brands improve their marketing performance, understand customers, and enhance operational excellence through analytics and data science. </p> <p>Ekimetrics u ... Show More
26m 51s
Apr 2022
Models & Data To Grow Your Consulting Business With Stéphane Hamel: Pocast #233
<p class="ql-align-justify">Data analysis and models are very important to understand your business better. When you have a clear mastery and vision of it, you will be better in marketing, resulting in more customers and bigger revenue. In today’s episode, <a href="https://www.st ... Show More
37m 28s