logo
episode-header-image
Aug 2022
12m 51s

SPI 606: What Good Marketers REALLY Are

Pat Flynn
About this episode

#606 What is our most important job as marketers? The number one thing we should do is help people make decisions. When potential customers come across our products they need to be able to understand if what we’re offering is right for them or not. So how do we do that? We’re talking about my OREO marketing strategy in this great Follow-Up Friday episode. That sounds delicious, I know, but OREO stands for objection, rebuttal, example, and outcome. I’ll give you an in-depth look at each of these four steps today, and you’ll be able to apply this simple tactic to your products and services. Once you understand the objections you hear and you address them directly with facts and real-life stories from your audience, you’ll get clear yes or no decisions from potential customers. So listen in on today’s episode for some tasty tips that will take your sales to the next level! Show note and more at SmartPassiveIncome.com/session606.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Jul 9
SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik
#878 Writing a book is hard, but getting people to buy it is even harder. For those of us who dream big, is it possible to make the best seller lists without gaming the system? What does it take to move copies nowadays? More importantly, is it worth it? In this episode, I'm joine ... Show More
19m 42s
Jul 2
SPI 877: My Favorite AI Tool for Content Creation with Rafeh Qazi and Nazariy Dumanskyy
#877 This AI tool is bananas! Whenever people ask me what I use to supercharge my content creation, this is my top recommendation. It all started with two founders following their curiosity and refusing to give up when others didn’t buy into their vision. Then, one viral moment c ... Show More
41m 47s
Jun 25
SPI 876: Life After Publishing a Book (1 Week Later)
#876 Publishing a book is one of the most rewarding things you can do. It's also one of the hardest. In this episode, I reflect on the first week after launching Lean Learning. From podcast guesting to TikTok strategies, I share all the lessons I’ve picked up along the way! Liste ... Show More
25m 7s
Recommended Episodes
Sep 2021
Rethinking the Customer Journey: A Strategy for Marketers
Is your marketing attracting the right customers? Do you want better marketing results? To learn how to rethink the customer journey and discover a strategy you can use to optimize your marketing, I interview John Jantsch.Sponsor: Visit wix.com/partners and reimagine what your ag ... Show More
45m 31s
Dec 2023
How to Clearly Convey Your Marketing Value to Your Boss or Clients
Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? To explore how to clearly convey your marketing value using analytics, I interview JJ Reynolds.Guest: JJ Reynolds | Show Notes: socialmediaexaminer.com/593Re ... Show More
43m 30s
Apr 2024
579. WHY NO ONE is Buying Your Products
Have you ever found yourself wondering why your products aren't flying off the shelves? Maybe you've hit a sales plateau, leaving you desperately searching for next steps. Whether you're just starting out with a brilliant idea or trying to understand how to stand out in a crowded ... Show More
23m 7s
Mar 2023
Acquisition Strategy: How to Grow Your Sales the Easy Way
Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you? To discover a marketing strategy for acquiring new customers, I interview Ravi Abuvala.Guest: Ravi Abuvala | Show Notes: socialmediaexaminer.com/555Review our s ... Show More
45m 4s
Apr 2024
578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session
Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial founda ... Show More
44m 13s
Apr 2024
573. This is Why You're Not Making Sales in Your Product Business
There are four foundational pieces of product-based businesses that I see people skip over all the time. If you’re struggling to make sales, chances are you’ve skipped one of them. In this episode, I discuss each one and why they are so important to have to grow your business.The ... Show More
54m 43s
May 2024
Episode 692: How To Sell ANY Digital Product At Any Time No Matter The Market (Digital CEO Series)
Today I have a very powerful episode for you, where I reveal the four essential ingredients that you need to have in place to sell ANY digital product at any time, no matter the market, your niche and the price point. In case you missed it, make sure to listen to last Monday’s ep ... Show More
1h 3m
Jun 2021
How the Best Marketers Use Data with Affinity Solutions CEO, Jonathan Silver
By now you’ve probably heard a lot of our guests talk about the need for marketers to have a 360-degree of their customers. But that begs the question why? What makes up that 360-degree view and what benefits does having all this data actually do for your business?“[Data] is no l ... Show More
43m 14s
Jan 2024
#644: You Are Your Niche: How To Stand Out In A Saturated Industry
Here’s why there’s always enough room for you in a saturated market. As an entrepreneur, I bet you've heard about market saturation a million times. Well, we’re talking about it some more today, BUT we’re focusing on reframing your emotions and feelings around it. Because trust m ... Show More
25m 46s
Jan 2024
The Top 5 Marketing Trends to Pay Attention to in 2024
What are the top marketing trends to watch out for in 2024?  In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be ... Show More
8m 40s