logo
episode-header-image
Sep 2021
45m 31s

Rethinking the Customer Journey: A Strat...

Michael Stelzner, Social Media Examiner
About this episode
Is your marketing attracting the right customers? Do you want better marketing results? To learn how to rethink the customer journey and discover a strategy you can use to optimize your marketing, I interview John Jantsch. 
Up next
Aug 20
New Ways to Expand Reach and Engagement on Instagram
Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement.Instagram's TV App Expansion and What It Means for Mark ... Show More
44m 25s
Aug 13
A Proven Instagram Strategy for Business Growth
Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026.Why Instagram Feels Different in 2026How to Create Natural-Feeling Instagram Reels for MarketingHow to Create Natur ... Show More
51m 59s
Aug 6
The New LinkedIn Content Playbook: AI, Collaboration, Creator Marketplace, and Out-of-Network Reach
Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how ... Show More
41m 22s
Recommended Episodes
Apr 2024
How to Connect With Your Audience | BigThink
<p>Most brands miss the mark. They chase tactics instead of understanding the customer. Empathy is the key to transforming your marketing. It starts with asking, &quot;Will the person on the other side actually like this? On today&#39;s episode of the GaryVee audio experience Im ... Show More
37m 13s
Jun 2021
131 - How to Involve Customers in Jewelry Marketing
Are you looking for ways to grow your jewelry brand and build trust with prospective customers? You may want to consider leveraging your current customers and involving them in your marketing efforts. To find out how to make your customers a part of your business and marketing st ... Show More
17m 50s
Aug 2024
Effective Brand Strategy In A Crowded Marketplace
<p>Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer an ... Show More
14m 34s
Oct 2019
Ep 7: Marketing your business the right way to the right people
How will you get potential customers to notice your business? Finance journalist and business owner David ‘Kochie’ Koch helps you develop a marketing plan. He guides you through analysing the market, identifying the right marketing channels and connecting with your audience, in o ... Show More
14m 34s
Jan 2025
Where Sales and Brand Marketing Intersect
ounder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Thom ... Show More
36m 58s
Jan 2025
607: Why You're Probably Wasting Money On Digital Marketing (And What Works Better At Getting Clients) with John Tyreman of Red Cedar Marketing
<p>In this episode, Rion Willard dives into the world of podcasting for professional services firms with John Tyreman, the mastermind behind Red Cedar Marketing. John shares his journey from agency life to becoming a fractional marketing director, carving a niche in podcast marke ... Show More
49m 21s
May 2024
Maximizing Sales with Intent Data and Storytelling with Zack Gutin
In this podcast episode, John Golden from Sales POP! Online Sales Magazine and Pipeline CRM talk with marketing consultant Zack from Think Alike Media about the strategic use of intent data and storytelling in sales outreach. Zack advocates for a personalized, multi-channel appro ... Show More
22m 26s
Jan 2025
110. How To Build A Great Marketing Strategy & Jan. 2025 Updates
<p>What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I&apos;m planning to make social media more fun for business owners! <br/>< ... Show More
35m 21s
Aug 2024
How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads)
Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on ... Show More
36m 29s
Aug 2024
SPI 809: The Secrets behind Conversion Copywriting and Making Consistent Sales
<p>#809 What was going on in your life that brought you here today? That's the kind of question you should ask your clients to understand them better. Once that happens, you'll speak their language in your marketing, serve more people, and get next-level conversion rates! Today's ... Show More
32m 46s