logo
episode-header-image
Sep 2021
45m 31s

Rethinking the Customer Journey: A Strat...

Michael Stelzner, Social Media Examiner
About this episode

Is your marketing attracting the right customers? Do you want better marketing results? To learn how to rethink the customer journey and discover a strategy you can use to optimize your marketing, I interview John Jantsch.


Sponsor: Visit wix.com/partners and reimagine what your agency can accomplish. | Guest: John Jantsch | Show Notes: socialmediaexaminer.com/474


Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Aug 21
Educational Video Ads: The Secret to More Leads and Sales
Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storyte ... Show More
48 m
Aug 14
Emotional Targeting: A Proven Path to More Leads and Sales
Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Enter emotional targeting i ... Show More
47m 22s
Aug 7
5 Reasons Your Content Is Failing and How to Fix It
Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation and loyalty while yours struggles to connect? The solution isn’t just better he ... Show More
44m 48s
Recommended Episodes
Jan 2024
How to Balance Agency Marketing and Client Needs
Wondering how to divide your time between marketing your agency and serving clients? Looking for advice from someone who’s figured it out? To discover how to allocate agency resources for ongoing content marketing, client qualification, service development, and more, Brooke Sella ... Show More
43m 7s
Mar 2024
How to Grow Your Agency Through Socially Responsible Marketing
How to Grow Your Agency Through Socially Responsible Marketing DESCRIPTION:Wondering how to prioritize inclusivity, emotion, and social impact in your agency’s work? Looking for a proven model to follow? To discover the keys to conscious agency growth from a serial entrepreneur w ... Show More
43m 12s
Nov 2020
New Pinterest Tools: What Marketers Need to Know
Explore Pinterest’s newest suite of merchant tools to help marketers and retailers reach customers this holiday season and beyond with special guest Jennifer Priest, this week on the Social Media Marketing Talk Show. See Privacy Policy at https://art19.com/privacy and California ... Show More
39m 16s
May 2024
How to Improve Client Satisfaction
Are your clients 100% happy with your services? Wondering how to handle dissatisfied customers? To discover how transparency in your pricing, proposals, and communications can make or break what people think about your agency, Brooke Sellas interviews Q Moldrik. Guest: Q Moldrik ... Show More
38m 28s
Apr 2023
Knowing Your Audience for the Best Marketing Strategy
Having a great product or service is just one part of having a successful business. You also need people to know about your business so that it becomes profitable. Hosts Jannese and Austin share how they effectively used social media to build their brands and explain different ma ... Show More
26m 54s
Nov 2023
Onboarding New Clients
Are you asking new clients the right questions to develop a long-term strategy? Could a detailed intake give you the insight you need to set the right campaigns in motion? To discover how a 10-week client onboarding process can equip your team to successfully match marketing stra ... Show More
39m 9s
Nov 2020
Instagram Hashtag Changes: What Marketers Need to Know
Explore what Instagram's changes to hashtags and keyword search mean for marketers with special guest Natasha Samuel, this week on the Social Media Marketing Talk Show. Register for the Google Analytics for Marketers Course See Privacy Policy at https://art19.com/privacy and Cali ... Show More
45m 46s
Jun 2024
Where Sales and Brand Marketing Intersect
Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ... Show More
36m 58s
Aug 2022
How to Hack Instagram’s “Suggested Posts” Algo
Here's one case where doing a marketing promotion can hurt you... Details emerge on Instagram's increasingly important Suggestions algorithm... TikTok gains a brand-safe text-to-image feature... Will Google EVER get rid of cookies? And more convincing hooky-playing.Go Pre ... Show More
14m 14s
Mar 2024
Using Google Ads to Target Your Competitors' Customers
Copycat tactics — how you can target customers of your competitors and not run afoul of Google's ad policies. LinkedIn now has DMs for Pages. The ad market keeps defying reports of its death. And YouTube gives marketers more control over their channels — why you should steer ... Show More
11m 34s