logo
episode-header-image
Sep 2021
45m 31s

Rethinking the Customer Journey: A Strat...

Michael Stelzner, Social Media Examiner
About this episode
Is your marketing attracting the right customers? Do you want better marketing results? To learn how to rethink the customer journey and discover a strategy you can use to optimize your marketing, I interview John Jantsch. 
Up next
Today
Instagram Plus Stories Features, User-Controlled Algorithms, and Episodic Reels: What Marketers Need to Know
Wonder how Instagram’s newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach.Instagram+ Stories FeaturesInstagram’s User-Controlled Algorithm and ... Show More
42m 49s
Jul 2
How to Grow and Monetize a YouTube Channel (Even If You're Starting Late)
Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? I interview Ty Myers to discover how to launch and grow a YouTube channel from scratch—including the production steps that build audience trust and the strategies that tu ... Show More
44m 45s
Jun 25
Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales
Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maint ... Show More
43m 59s
Recommended Episodes
Apr 2024
How to Connect With Your Audience | BigThink
<p>Most brands miss the mark. They chase tactics instead of understanding the customer. Empathy is the key to transforming your marketing. It starts with asking, &quot;Will the person on the other side actually like this? On today&#39;s episode of the GaryVee audio experience Im ... Show More
37m 13s
Jun 2021
131 - How to Involve Customers in Jewelry Marketing
Are you looking for ways to grow your jewelry brand and build trust with prospective customers? You may want to consider leveraging your current customers and involving them in your marketing efforts. To find out how to make your customers a part of your business and marketing st ... Show More
17m 50s
Aug 2024
Effective Brand Strategy In A Crowded Marketplace
<p>Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer an ... Show More
14m 34s
Oct 2019
Ep 7: Marketing your business the right way to the right people
How will you get potential customers to notice your business? Finance journalist and business owner David ‘Kochie’ Koch helps you develop a marketing plan. He guides you through analysing the market, identifying the right marketing channels and connecting with your audience, in o ... Show More
14m 34s
Jan 2025
Where Sales and Brand Marketing Intersect
ounder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Thom ... Show More
36m 58s
Jan 2025
607: Why You're Probably Wasting Money On Digital Marketing (And What Works Better At Getting Clients) with John Tyreman of Red Cedar Marketing
<p>In this episode, Rion Willard dives into the world of podcasting for professional services firms with John Tyreman, the mastermind behind Red Cedar Marketing. John shares his journey from agency life to becoming a fractional marketing director, carving a niche in podcast marke ... Show More
49m 21s
May 2024
Maximizing Sales with Intent Data and Storytelling with Zack Gutin
In this podcast episode, John Golden from Sales POP! Online Sales Magazine and Pipeline CRM talk with marketing consultant Zack from Think Alike Media about the strategic use of intent data and storytelling in sales outreach. Zack advocates for a personalized, multi-channel appro ... Show More
22m 26s
Jan 2025
110. How To Build A Great Marketing Strategy & Jan. 2025 Updates
<p>What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I&apos;m planning to make social media more fun for business owners! <br/>< ... Show More
35m 21s
Aug 2024
How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads)
Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on ... Show More
36m 29s
Aug 2024
SPI 809: The Secrets behind Conversion Copywriting and Making Consistent Sales
<p>#809 What was going on in your life that brought you here today? That's the kind of question you should ask your clients to understand them better. Once that happens, you'll speak their language in your marketing, serve more people, and get next-level conversion rates! Today's ... Show More
32m 46s